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The Essence of Carmen

This women’s clothing store in Dongguan, China, designed by Yi Xi Design, skillfully blends modern aesthetics with the brand’s heritage. The name CARMEN derives from the famous French opera “CARMEN”, which embodies the protagonist’s free-spirited, passionate, and bold personality. The design draws inspiration from this brand story, using the space to tell a narrative of artistic expression and vibrancy, creating a dramatic stage that unfolds the essence of the brand.