Iever Beauty House, a stylish beauty and hair salon located in Shanghai’s Grand Gateway 66, has recently opened its doors. The salon boasts a unique and striking design, a departure from traditional hair salons, that reflects the brand’s culture and incorporates trendy, dynamic, and avant-garde elements. The design aims to deliver a superior customer experience, with every detail meticulously crafted for a personalized feel.
Iever Beauty House, a stylish beauty and hair salon located in Shanghai’s Grand Gateway 66, has recently opened its doors. The salon boasts a unique and striking design, a departure from traditional hair salons, that reflects the brand’s culture and incorporates trendy, dynamic, and avant-garde elements. The design aims to deliver a superior customer experience, with every detail meticulously crafted for a personalized feel. Upon entering Iever Beauty House, the “customized” design is immediately apparent. The entrance features a half-circular archway, adorned with a customized “Iever” logo in matte white paint, adding a touch of sophistication. A distinct color palette distinguishes the various zones within the salon, each with its unique color scheme and thematic style. 
The waiting area exudes a vibrant energy with custom sofas and soft seating in red and blue tones. This blend of cool and warm hues creates a welcoming atmosphere for waiting customers. The designer cleverly utilizes space to prevent boredom, incorporating a selfie zone with neon light fixtures and various soft furnishings that make for perfect photo opportunities. 
The makeup area, with its blue and white color scheme, evokes a fresh and serene ambiance. The backdrop features custom wallpaper inspired by European architecture, while a playful bathtub and transparent umbrella setting graces one side of the makeup table. This whimsical design is both dreamy and captivating. The product display area, inspired by a frozen goods store, features a custom freezer-style display unit showcasing the salon’s products. A customized shopping cart encourages browsing, creating a supermarket-like atmosphere.
The hair washing area features a vintage aesthetic with white tiles and yellow patterned steel plates. The hair washing chairs are imported from Germany, featuring ergonomic design for optimal customer comfort. The hairdressing area boasts a seamless design, with the combination of lines and archways creating a sense of spaciousness. The hairdressing chairs are integrated and feature a built-in space for cups, highlighting the salon’s attention to detail and customer comfort.
Project Information:
Architect: Iever Design
Location: Shanghai, China
Photography: One hundred and five
