Luxury electric vehicle showroom design by Ge Wai Space in China.
Contents
Project Background and Brand Identity
BYD’s Upward is a premium brand under the BYD Group, driven by its commitment to innovative electric vehicle technology, top-tier industrial production, and forward-thinking design. The luxury electric vehicle showroom design aims to establish a distinct brand image and offer a unique customer experience within the realm of electric vehicle technology. Ge Wai Space collaborated with Upward to develop a series of standardized design prototypes, ranging from 4S stores to smaller city showrooms, each tailored to optimize space and showcase the brand’s aesthetic. Upward showroom design in China uses the concept of ‘Dare to be different. The brand’s logo is inspired by the ancient Chinese character for ‘electricity’ from the oracle bone script, representing the transformative power of electricity in driving innovation and social progress. The brand’s core value is reflected in its ‘Dare’ to be different spirit and its commitment to producing electric vehicles that epitomize safety, performance, and a premium customer experience. This is a luxury electric vehicle showroom design.
Design Concept and Spatial Narrative
The showroom design is guided by Ge Wai Space’s “serene realm” design concept, which establishes a harmonious spatial narrative across three key dimensions: the connection between people and cars, people and the space, and people with each other. They focused on luxury electric vehicle showroom design. The design emphasizes the integration of natural elements and craftsmanship. The showroom’s location in Shenzhen’s Nanshan district, nestled near a bustling commercial area, influenced the design. Ge Wai Space’s luxury electric vehicle showroom design maximizes space utilization and employs natural light to create a sense of openness and tranquility, transforming a bustling urban environment into a serene retreat for customers. The showroom is strategically divided into three key areas: service and consultation, vehicle display, and vehicle display with consultation. This is a luxury electric vehicle showroom design.
Material Palette and Spatial Features
The luxury electric vehicle showroom design utilizes a warm, earthy color palette as its foundation, complemented by the strategic use of natural materials like aluminum and artificial stone. Ge Wai Space’s showroom design aims to cultivate a natural and serene atmosphere. The use of the materials and textures is in sync with the brand’s philosophy. The artificial stone used is crafted using specific processes to mirror the textures of natural stones, creating a visual contrast and enhancing the material’s inherent quality. The use of bright, transparent glass panels in the curtain walls and the segmented skylights enhances the sense of light and spaciousness, creating a bright and pure atmosphere while providing a high-quality visual experience. The natural light entering the space maximizes visual clarity, enhancing the luxury electric vehicle showroom design. This is a luxury electric vehicle showroom design.
Interior Design Features and Customer Experience
The luxury electric vehicle showroom design carefully considers the customer experience, including service-oriented interior design elements and interactive features that enhance the overall brand experience. The showroom incorporates a subtle yet impactful application of “leaving blank space” as a design technique. Ge Wai Space’s luxury electric vehicle showroom design includes a large display area, transformed into an ‘energy field’ that resonates with the brand’s values and emotions. This area incorporates a large screen and embedded display walls, telling the story of the vehicles and the brand. The use of wood tones creates a warm and welcoming atmosphere while reflecting the Upward brand’s unique identity. The showroom is designed to enhance customer interaction and instill trust, thereby improving the brand’s reputation and increasing customer satisfaction. By emphasizing soft interior elements, the design promotes a sense of comfort and refinement, enhancing the overall experience. The design elements of this luxury electric vehicle showroom design aim to foster an atmosphere of trust, enhance customer engagement, and elevate the brand’s image and professionalism. This is a luxury electric vehicle showroom design.
Skylight and Courtyard Design
The luxury electric vehicle showroom design includes a skylight that is reminiscent of a traditional Chinese courtyard, offering a connection between the indoor space and the natural world. It was inspired by traditional Chinese courtyard design. The luxury electric vehicle showroom design uses this design element and incorporates it in modern architecture. The segmented skylight in the luxury electric vehicle showroom design allows natural light to flow into the space gently, creating a calming and tranquil atmosphere. This aspect of the luxury electric vehicle showroom design emphasizes the harmonious relationship between human and nature and also provides a visual experience that captures the essence of a Chinese courtyard. The skylight plays a key role in influencing the lighting design of the showroom, further enhancing the luxury electric vehicle showroom design. This is a luxury electric vehicle showroom design.
The Application of Chinese Architectural Principles
The luxury electric vehicle showroom design leverages elements from Chinese architectural tradition and garden design to create a sense of tranquility and sophistication. For instance, the showroom’s entrance features a partition wall crafted from beige marble, a design inspired by traditional Chinese architectural principles, where the use of screens and walls creates a sense of enclosure and tranquility. The luxury electric vehicle showroom design highlights the essence of Chinese garden design, where natural materials like stone and wood play a key role in creating a sense of harmony with the surrounding environment. This design philosophy was adopted in the luxury electric vehicle showroom design. The showroom is located in the heart of a bustling city, but the entrance screen creates a sense of isolation from the urban hustle and bustle, creating a private and serene space for visitors. This is a luxury electric vehicle showroom design.
Conclusion and Impact
The BYD Upward Shenzhen Nanshan showroom embodies the luxury electric vehicle showroom design that reflects the brand’s identity and values. The design seamlessly integrates natural elements, technology, history, and art to create a unique brand experience. The project has demonstrated the potential of design to elevate the customer experience in the electric vehicle industry. This is a luxury electric vehicle showroom design.
Project Information:
Project Type: Showroom Design
Architect: Ge Wai Space
Area: Not specified
Year: 2023
Country: China
Main Materials: Aluminum, Artificial Stone, Marble, Wood
Photographer: Not specified
