The Deceuninck Rock Slab Exhibition Hall in China is a stunning example of modern design and exquisite craftsmanship, seamlessly blending art, technology, and functionality.
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Open-Focused Design Concept
Situated within a bustling home furnishing mall, the Deceuninck Rock Slab Exhibition Hall stands out with its open and focused design approach. BAN SHE DESIGN conceived a concept space that transcends mere product display, transforming it into an art field where commercial value is skillfully translated through spatial progression. Upon entering, visitors are greeted by a captivating focal point: a layered rock structure that commands attention and invites further exploration. The Deceuninck logo subtly emerges, reinforcing brand identity and industry recognition, setting the stage for a journey into the world of rock slab design. This modern exhibition hall design prioritizes visitor experience and brand storytelling. The open-concept layout encourages a free flow of movement and discovery, guiding visitors through a carefully curated showcase of rock slab applications and possibilities, all while highlighting the brand’s commitment to innovation and quality.
Bounded-Unbounded Spatial Experience
The exhibition hall design cleverly plays with the concepts of bounded and unbounded space, both internally and externally, to dissolve the limitations of the original dimensions and captivate visual attention. The interplay between interior and exterior, along with the seamless integration of rock slab elements throughout the space, creates a dynamic environment that fosters interaction and evokes subtle emotional responses. The rock slab takes center stage, showcased in various forms – from steps and flooring to countertops, ceilings, and even cabinet doors and drawers. This multifaceted presentation allows visitors to experience the material’s versatility and adaptability, sparking inspiration for incorporating it into their own spaces. The design demonstrates how strategic use of materials can create a visually stunning and engaging environment.
Ontology-Metaphor: Unveiling the Essence of Rock Slab
A sense of freedom and fluidity permeates the entire exhibition hall, achieved through a meticulously planned layout that seamlessly integrates geometric facets. The precise 50cm inclination of the building’s inner pillars, gradually tapering from thick to thin, not only preserves a sense of unity but also introduces captivating variations. This design element culminates in a triangular passageway leading to the product display area, where a sequence of geometric blocks, meticulously crafted from Deceuninck rock slabs, creates a dynamic and engaging visual experience. The hall’s design effectively communicates the brand’s dedication to pushing the boundaries of rock slab design, showcasing its versatility and potential in a way that is both informative and aesthetically pleasing. By seamlessly blending form and function, the exhibition hall successfully conveys the core message of Deceuninck: “creating the dream living space.”
Illuminating the Narrative: The Role of Light and Shadow
Light and shadow play a pivotal role in shaping the atmosphere and enhancing the visual impact of the exhibition hall. In the product display area, the focus shifts from conceptual expressions to a more concrete demonstration of the material’s practicality and craftsmanship. The vast scale of individual rock slabs, along with their structural proportions and intricate textures, becomes a tangible experience for visitors to engage with. Light interacts with the geometric surfaces, creating an interplay of light and shadow that amplifies the hall’s sense of depth and dimension. The strategic use of mirrors further expands the perceived space and adds an element of visual magic to the overall design. This interplay between light, shadow, and reflective surfaces creates a visually captivating environment that highlights the unique properties of rock slab.
Project Information:
Project type: Exhibition Hall
Architects: BAN SHE DESIGN
Area: 150㎡
Project Year: 2023
Country: China
Main Materials: Rock Slab
Photographer: Wang Chen Guang, Chen He LuoLuo
