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Interior Design - Benjamin Moore Paint Showroom / Z Design / China
Commercial Space Interiors DesignInterior Design

Benjamin Moore Paint Showroom / Z Design / China

Exploring the "Canyon of Light" Concept in Benjamin Moore Paint Showroom Design in China, Z Design skillfully integrated brand identity, natural elements, and artistic references to create an immersive and inspiring spatial experience.

by 24designclub

Benjamin Moore Paint Showroom design in China utilizes “Canyon of Light” concept with natural materials and artistic elements.

Project Background and Brand Identity

The Benjamin Moore Paint Showroom project is situated on a street-facing storefront. The design team sought to elevate the brand image by adopting the “Canyon of Light” design concept, mimicking the exterior features of a natural canyon. This approach aimed to establish a serene atmosphere reminiscent of being bathed in sunlight, while seamlessly incorporating iconic symbols and classic elements that would cultivate a memorable and explorative journey for visitors. The project, driven by the goal to establish a unique and recognizable brand presence, sought to connect natural light and spaces to create a cohesive spatial experience. This is reflected in the choice of materials and the overall design aesthetic, which strives for a harmonious balance between elegance and nature. This is a classic example of how a brand can leverage its unique visual identity and translate it into a spatial experience that attracts customers and drives engagement. In essence, the architectural design of this showroom is a form of brand storytelling that invites visitors into the brand’s universe.

Creating a Sense of Atmosphere with Geometry and Color

The design team meticulously studied the surrounding architecture and its color palette, seeking to differentiate the Benjamin Moore showroom. The storefront’s facade was painted in a muted white, setting the stage for a minimalist aesthetic. A row of circular openings were strategically placed along the horizontal axis above the storefront, creating a rhythm and inviting the eye towards the entrance. Through framing views and establishing visual connections, the design guides visitors to the entrance. It’s almost as if the design team has incorporated the elements of landscape architecture into the building design. The facade is a canvas that changes in response to the shifts in light throughout the day, creating a dynamic interplay between natural elements and the built environment. In addition, the elongated, inverted trapezoid form accentuates the entrance, while subtle branding elements, strategically integrated into the design, reinforce the Benjamin Moore identity. This design strategy helps to maintain a sense of continuity between exterior and interior aesthetics. The combination of natural stone and clean, white finishes evokes a sense of calm and sophistication, emphasizing a connection with nature. This is a clear demonstration of how design can use visual cues and materials to build a brand presence and communicate its essence.

Interior Design: Blending Art and Functionality

The showroom’s interior is characterized by a sophisticated aesthetic achieved through the careful use of materials and spatial organization. The designers utilized a series of geometric compositions, including sharp lines and well-defined boundaries to shape the space and create a unique visual narrative. This is apparent in the use of contrasting color palettes, such as the deep blue and muted grays found in the design. The use of blues represents a deep and rich mood and helps to create a sense of tranquility in the space, a core component of the “Canyon of Light” aesthetic. The inclusion of transparent elements injects lightness and a sense of motion into the environment, contributing to the impression of natural ventilation and a sense of spaciousness. The use of light and shadow is skillfully manipulated to reproduce the visual cues of a natural canyon, seamlessly integrating the structure, the fragmented planes, and the graduated lighting effects. The interior space unfolds in a way that enhances the overall visual experience and allows for the user to explore the space in a unique way. The designers used a mixture of materials such as stone and concrete to create a space that is both luxurious and inviting. Furthermore, the incorporation of a red accent wall within the interior enhances the visual drama and creates a powerful mood that is in accordance with the overall design scheme. The application of warm light and darker tones creates a deep and relaxing atmosphere. This carefully thought-out choice of color brings depth and richness to the environment. The project demonstrates a strong integration of art and functionality into a showroom interior design.

Symbolism and Spatial Guidance

The showroom design incorporates numerous symbolic elements that reinforce the Benjamin Moore brand identity and guide visitors through the space. The use of a light source that seems to flow across the walls allows for an expansive display of the various paint colors, showcasing their richness and texture in a refined and elegant manner. The natural stone walls accentuate the visual appeal of the paint swatches and enhance the showroom’s inherent quality. The design also incorporates transparent elements that allow light to filter through the space, visually enhancing the space and giving it a sense of transparency and airiness. Paint rollers, used for demonstrations, create a connection between the material and its application, creating a direct visual link to the user experience. To create a connection between the interior and exterior spaces, semi-high partitions with cut-out equilateral triangles were utilized as design elements. These triangles mirror the brand’s logo and create a sense of visual continuity between the interior and exterior spaces. This is a successful demonstration of how design can use symbolism to reinforce the brand identity and attract the user’s interest. The use of a reddish light effect is used to highlight the flexibility of the color palettes. Through these design choices, the designers also highlight the brand’s essence. These design choices serve to create a visual storytelling element that is both aesthetically pleasing and informative. The interior design of the Benjamin Moore showroom embodies a spatial philosophy that focuses on the creation of a serene atmosphere that encourages visitors to embrace the essence of the Benjamin Moore brand.

Conclusion

The Benjamin Moore Paint Showroom embodies the fusion of aesthetics, functionality, and brand identity in its design. It provides an immersive spatial experience that showcases the beauty and diversity of Benjamin Moore paints. Through its thoughtful incorporation of natural elements, artistic references, and precise spatial organization, the design successfully establishes a unique atmosphere that aligns with the brand’s vision and values. The showroom design stands as a testament to the creative potential of interior design to translate brand identity into a powerful and memorable experience. This project’s success is a testament to the importance of designing a space that reflects a brand’s identity, its connection with nature, and its ability to use aesthetics to attract customers. The showroom successfully achieved the architectural goal of establishing a unique brand presence and a calming space where visitors can explore the beauty and versatility of Benjamin Moore’s paint finishes. This project will likely inspire future showroom designs and provide a valuable case study for designers and architects interested in learning how to create high-impact spaces that resonate with users and build strong brand identity.

Project Information:
Project Type: Showroom
Architect: Z Design
Area: Not specified
Year: Not specified
Country: China
Main Materials: Natural Stone, Concrete, Paint
Photographer: Not specified

Interior view of the Benjamin Moore showroom with a woman sitting on a red-lit counter, showcasing the unique geometric features and suspended triangular light fixtures. The design emphasizes a minimalist aesthetic with the combination of soft tones and geometric shapes.
Exterior view of the Benjamin Moore showroom at night, with a clean white facade featuring a prominent Benjamin Moore logo and a series of circular cutouts. The design of the storefront creates a striking visual identity and incorporates design elements.
Exterior view of the Benjamin Moore showroom during the day, showcasing the minimalist design with a white facade, dark grey stone elements, and the Benjamin Moore logo. The design is sleek and modern, reflecting the brand's aesthetic.
Exterior view of the Benjamin Moore showroom with a person riding a scooter in motion in the foreground, highlighting the storefront's design with dark grey stone accents and the Benjamin Moore logo. The design successfully integrates elements of outdoor and indoor spaces.
Exterior view of the Benjamin Moore showroom with a person riding a red scooter in the foreground. The design of the facade incorporates dark grey stones and a minimalist white surface with the Benjamin Moore logo.
A close-up view of the entrance to the Benjamin Moore showroom, featuring a minimalist design with grey stone and white surfaces. The design includes the Benjamin Moore logo and a paint roller leaning against the facade, demonstrating a direct connection to the paint and the brand.
The facade of the Benjamin Moore showroom, with the brand name and logo prominently displayed. A paint roller is casually placed in the foreground, suggesting the theme of paint and application.
A view of the showroom's entrance area, highlighting the contrast between the dark grey stone and a light beige wall. A paint roller is visible in the foreground, a nod to the showroom's connection to paint and its applications.
A fragment of the showroom interior, featuring the rough texture of a dark grey stone wall adjacent to a smooth, light beige surface. The use of contrasting materials and textures creates visual interest and defines the space.
A view of the showroom interior, where a dark blue wall serves as the backdrop to a black and blue chair. The dark grey stone wall adds texture and contrast to the sleek design. The inclusion of the chair suggests that the space was envisioned as a place for people to experience the design.
A woman in black clothing is seen interacting with a clear plastic sheet that is being pulled from a dark grey stone wall adjacent to a deep blue partition. This adds a playful and dynamic element to the space.
A woman's hand in a black sleeve pulls a clear, plastic drop cloth over a dark grey stone wall, adjacent to a deep blue wall. This image depicts the use of simple materials to add movement to the space.
A woman in a dark, black outfit pulls a clear plastic sheet across a deep blue wall. A fragment of a dark grey stone wall is visible at the left of the frame, adding textural depth to the minimalist scene.
A portion of the showroom interior is seen, with a rough, light grey stone wall bordering a smooth deep blue wall. This image emphasizes the textural contrasts and the careful selection of materials employed in the Benjamin Moore Showroom Design.
Interior view of the Benjamin Moore showroom, demonstrating the interplay between warm beige tones and dark grey and blue accents. The design features a long, metallic counter and a chair, suggesting a blend of functionality and aesthetics.
Interior view of the showroom, emphasizing the unique architectural geometry of the walls and ceiling, rendered in soft beige. A black chair is placed in the middle ground, adding a visual anchor in a clean, minimalist environment.
A woman in a black dress is captured throwing a handful of small pieces of paper in the air, which are in motion, inside the showroom. This captures the dynamic and lively aspect of the Benjamin Moore showroom design.
A woman's arm extends from behind a beige wall, releasing a handful of small, colored papers. These papers are in the process of falling, adding movement and color to the showroom space.
A woman's arm reaches out into the open space within the showroom, scattering several sheets of paper. This image highlights the use of negative space and the interplay of light and shadow in the showroom environment.
The woman's arm in motion, dispersing multiple small papers into the open space of the showroom. This image conveys a sense of movement and visual exploration of the interior architecture.
A view of the interior space within the Benjamin Moore showroom, featuring a soft beige color palette, with a skylight providing natural light. A chair is casually placed within the room, offering a sense of visual balance and a relaxed atmosphere.
A woman in a black outfit is seated on the floor within the showroom, surrounded by several red colored papers. This suggests a moment of reflection or a playful interaction within the showroom's interior space.
Interior view of the Benjamin Moore showroom, showcasing a stone wall and a black metal chair. The overall aesthetic is muted and minimalist, utilizing a beige color palette and natural stone elements.
A view from a low angle, capturing the ceiling and floor of the showroom. A paint roller is seen near a piece of natural stone, and several red papers are scattered on the floor, representing the showroom's elements and paint applications.
A view of the showroom interior, featuring a dark grey stone wall, a beige wall, and a red and black chair. A black fireplace element adds a unique design element to the space. This emphasizes the careful use of contrasting colors and textures.
A view from below, highlighting the architectural details of the showroom's ceiling. The design incorporates various planes and angles, allowing for natural light to filter into the space through a skylight.
A red and black chair is placed in a corner of the showroom. The space incorporates soft beige walls, a dark grey stone wall, and red accents, showcasing the architectural language and color palette.
A comprehensive view of the showroom's interior, showing the interplay between different surfaces and materials. The scene highlights a dark grey stone wall, beige walls, a red illuminated counter, and a black fireplace, showcasing the design's carefully selected materials and colors.
A view of the Benjamin Moore showroom interior, demonstrating the use of planes and angles in the architectural design. The color scheme is predominantly neutral, with beige and white surfaces dominating the space.
A partial view of the showroom interior, where a deep brown wall contrasts with a dark grey stone wall. This view showcases the interplay between colors and textures, as well as the unique use of angles.
The interior view of the Benjamin Moore showroom, where a deep brown wall and beige elements create a contrast. The design uses a red counter and the suspended triangular light fixtures to create a unique visual language.
A view of the showroom's interior, showing a woman seated on a rock formation. The interior design utilizes a subtle beige color palette, with the interplay of natural light and geometric shapes as key design features.
The interior of the Benjamin Moore showroom, showing the red-lit counter and a barstool. The design features a unique ceiling with suspended triangular lights and a clean aesthetic.
An interior view of the Benjamin Moore showroom, highlighting the interplay of light and shadow within the space, with a focus on the angled walls and ceiling. This image demonstrates the visual impact of architectural geometry on the overall ambiance.
An interior view of the Benjamin Moore showroom, showing the contrast of the dark grey stone wall and the soft beige walls. A paint roller is seen against the beige wall, highlighting the design's emphasis on paint and its application.
A person using a paint roller to apply paint to a beige wall in the Benjamin Moore showroom. This image emphasizes the hands-on aspect of paint application and enhances the connection between the design and its implementation.
A view of the interior space, featuring a beige wall with a red accent and a rock-like counter with a paint roller. This captures the subtle color accents and contrasting textures that contribute to the overall design.
A paint roller resting against a beige wall, next to a natural stone surface. The image's composition suggests a focus on the materials and finishes integral to the showroom's design and the application of paint.
A paint roller leans against a dark grey stone wall. This image emphasizes the connection between the materials and the process of paint application in the design of the Benjamin Moore showroom.
A close-up view of a piece of natural stone and the floor in the showroom. A small putty knife is seen near the stone, highlighting the craftsmanship and attention to detail.
The interior view of the Benjamin Moore showroom featuring a black metal chair and a person holding a triangular light fixture. The design elements integrate a natural stone wall and a soft beige wall.
A woman's hand holding a lit, amber-colored triangular light fixture against a dark grey stone wall. Another triangular red-light fixture is visible on the wall. This image shows the use of triangular lighting elements as a design feature.
A dark view of the showroom interior where a person's hand can be seen holding a red paper and a lit triangular lamp fixture. This photo showcases the use of lighting and color in a dramatic environment.
A close-up view of a red triangular light fixture against a dark textured surface. This image highlights the red color and triangular shapes featured in the Benjamin Moore showroom design.
An interior view of the Benjamin Moore showroom, focusing on a grey stone wall and red-lit elements. The design highlights the angular geometry and the interplay of natural stone and artificial light.
A partial interior view of the Benjamin Moore showroom, showcasing the angular walls, ceiling, and a red-lit element. The design combines a soft beige palette with darker grey tones and natural stone.
An interior view of the Benjamin Moore showroom, illustrating the use of red-lit accents on the beige walls and ceiling. The dark grey stone wall adds a textured element. A black metal chair is placed near the stone wall, suggesting a simple design.
A person's hand holding a paint roller, applying red paint to a wall. This image depicts the paint application process, linking the design concept to practical implementation.
A dark view of the Benjamin Moore showroom interior, showing a person's hand holding a paintbrush near a red-lit wall. The triangular light fixture and the dark background enhance the image's dramatic aspect.
Silhouettes of a paint can and a paint roller against a bright red background. This image captures the essence of the showroom's purpose, highlighting the tools of paint application in a dramatic manner.
A cross-section architectural drawing of the Benjamin Moore showroom interior, focusing on the geometric elements and showcasing the layout of the space. This image helps understand the spatial organization and design elements of the showroom.
A floor plan of the Benjamin Moore showroom, providing a clear illustration of the functional layout and different areas of the space, such as the entrance, display areas, and reception zone. This plan emphasizes the design team's ability to maximize space and functionality.

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