They Beauty Medical Beauty Project in China seamlessly blends science, poetry, and nature-inspired artistic decoration.
Contents
Project Background
The They Beauty Medical Beauty Project, located in Jiangsu, China, and completed in March 2024, is a 900-square-meter space designed by Fengya Design. The project aimed to create a unique brand experience that reflects the brand’s commitment to science, poetry, and nature. Fengya Design, led by Zhang Yihui, a design master from the Polytechnic University of Milan, is known for its innovative approach to spatial design, integrating brand planning and interior design to enhance the competitiveness of commercial spaces. They Beauty Medical Beauty Project stands as a testament to their expertise in creating immersive and engaging brand environments.
Design Concept and Objectives
The design concept for They Beauty was inspired by the “meta-universe,” aiming to create a space that transcends reality and immerses visitors in a unique sensory experience. The design team utilized large color blocks, geometric architectural components, an artistic reception area, and stainless steel installations to create a sense of scientific calmness juxtaposed with poetic artistic elements. This fusion of science and art aimed to establish a strong brand impression and resonate with the target audience’s aesthetic preferences.
Spatial Layout and Features
The space is divided into distinct zones, each with a unique atmosphere and function. The public areas are characterized by a cinematic ambiance, achieved through the use of lighting and high-saturation colors. The product display channel incorporates natural elements like sorghum and reed stalks, creating a rich and mature natural land art installation. This area also serves as a social media-worthy photo opportunity, fostering engagement and brand awareness. Passageways are designed to evoke a sense of mystery and curiosity, with lights and colors guiding visitors towards hidden “secret fairy tale spaces.”
Exterior Design and Aesthetics
The exterior design of They Beauty reflects the project’s overall aesthetic, characterized by a blend of modern and natural elements. The use of large color blocks and geometric shapes creates a visually striking facade that draws visitors in. The entrance is subtly marked, encouraging a sense of discovery and anticipation. The exterior design also incorporates elements of nature, such as the use of plants and natural materials, creating a harmonious connection between the building and its surroundings. This integration of nature-inspired artistic decoration enhances the project’s overall aesthetic appeal.
Technology, Sustainability, and Social Impact
They Beauty also incorporates sustainable design principles, utilizing natural materials like sorghum and reed stalks to minimize its environmental footprint. The project’s emphasis on natural elements and artistic decoration reflects a growing trend towards sustainable and biophilic design in commercial spaces. The project’s unique design and social media-friendly spaces have also generated significant social buzz, enhancing the brand’s visibility and attracting a younger demographic. They Beauty demonstrates how design can be used to create spaces that are not only aesthetically pleasing but also socially and environmentally responsible.
Project Information:
Project Type: Medical Beauty Clinic
Architect: Fengya Design
Area: Approximately 900 square meters
Project Year: 2024
Country: China
Main Materials: Stainless steel, sorghum stalks, reed stalks
Photographer: Chen Rongkun
