Benlai Zhijian’s Guangzhou Design Week exhibition hall, designed by CJ Studio, is a tranquil fusion of nature and minimalist design, creating a captivating spatial journey.
Contents
Embracing Nature’s Poetry: The Design Concept
The design of Benlai Zhijian’s exhibition hall at Guangzhou Design Week 2023, a collaboration between renowned Chinese designer Tang Chung-Han and the brand, draws inspiration from the profound concept of nature as the source of all life. The design team sought to explore the poetic essence of nature through spatial arrangements and express a rich tapestry of imagination and will through meticulously crafted order. This approach aligns with the philosophy of Luis Barragán, who sought to create spaces that fostered inner silence and provided refuge from the relentless pressures of modern life. The exhibition space is envisioned as a breathable architectural box nestled within a vast landscape, where various natural elements interact harmoniously, inviting visitors to embark on a sensory journey that celebrates purity, tranquility, and a deep connection with the natural world. The seamless integration of minimalist design elements with natural materials enhances the feeling of serenity and provides a respite from the urban clamor, creating an atmosphere conducive to contemplation and appreciation of beauty. minimalist design elements were carefully selected to complement the natural materials, ensuring that the space feels both grounded and ethereal.
A Journey Through Diverse Spaces: Functional Layout and Spatial Planning
The exhibition hall is divided into six distinct display areas, each offering a unique perspective on Benlai Zhijian’s design philosophy. The concept of “youyuan”, or strolling through a garden, is central to the spatial organization, emphasizing a sense of freedom and relaxation. The spaces transition seamlessly, with each area possessing its unique character while maintaining a sense of continuity. This dynamic flow allows visitors to explore the various facets of the brand’s offerings while enjoying an immersive and engaging spatial experience. The use of natural light and the careful selection of materials further enhance the sense of openness and connection to the outdoors. The design team meticulously planned the circulation patterns within the exhibition hall, ensuring that visitors could easily navigate the different zones while also experiencing moments of surprise and discovery as they move from one space to another.
Blurring Boundaries: Dynamic Interaction and Transparency
The interplay of “separation” and “transparency” between the different display zones is a defining characteristic of the design. This approach fosters a dynamic interaction between the spaces, allowing for a seamless transition between various scenes and atmospheres. Visitors are drawn into a captivating spatial experience that blurs the boundaries between nature and reality, creating a sense of immersion and wonder. The strategic use of screens, partitions, and carefully positioned openings allows for both visual connectivity and a degree of privacy, catering to the diverse needs of the exhibition. This carefully calibrated balance between openness and enclosure ensures that the space feels both inviting and intimate, encouraging exploration while also providing opportunities for quiet contemplation.
A Return to Purity: Embracing Nature’s Simplicity
The design of the Benlai Zhijian exhibition hall reflects a deep respect for the inherent purity of nature and life. The use of natural materials, such as wood, stone, and plants, creates a sense of warmth and authenticity. The spaces are infused with natural light, further enhancing the connection to the outdoors. This minimalist design approach underscores the brand’s commitment to creating spaces that are both aesthetically pleasing and environmentally conscious. The design team carefully considered the environmental impact of the materials used, opting for sustainable and locally sourced options whenever possible. The exhibition hall serves as a testament to the power of minimalist design to create spaces that are both beautiful and responsible, inspiring visitors to consider their own relationship with the natural world.
Beyond Aesthetics: Reflecting the Brand’s Spirit
The exhibition hall goes beyond mere aesthetics, serving as a powerful reflection of Benlai Zhijian’s brand spirit. The design seamlessly integrates elements of nature, garden strolls, light, and shadow to create an artistic space that is both captivating and inviting. This harmonious blend of elements evokes a sense of tranquility and sophistication, aligning perfectly with the brand’s commitment to providing high-quality products and experiences. The design team worked closely with Benlai Zhijian to ensure that the exhibition hall accurately reflected the brand’s values and aspirations. The result is a space that is both aesthetically pleasing and functionally effective, providing visitors with a unique and memorable experience that reinforces the brand’s identity.
Project Information:
Project Type: Exhibition Hall
Architect: CJ Studio
Area: 240㎡
Project Year: 2023
Country: China
Chief Designer: Tang Chung-Han
Photographer: Li Biao_Vision Art
