Meland Club 4.0 Flagship Store redefines family entertainment with mechanical aesthetics and educational experiences.
Contents
A Mechanical Utopia of Reimagined Wildlife
Meland Club’s 4.0 Flagship Store in Beijing’s Wukesong Wanda Plaza is a groundbreaking venture that transcends traditional notions of indoor amusement parks and family entertainment. Inspired by the urgency of wildlife conservation, designer Li Xiang of X+Living crafts a narrative where a benevolent carpenter brings extinct creatures back to life through intricate mechanical artistry. This whimsical world merges futuristic mechanical aesthetics with the charm of classic fairytales, fostering an immersive environment where children can interact with nature in a unique and engaging way. Meland Club’s commitment to environmental awareness is subtly woven into the design, encouraging children to develop a love for nature and ponder the relationship between humans and the environment.
Mechanical Aesthetics and Whimsical Design
X+Living’s innovative approach to design is evident in the integration of “mechanical aesthetics” into the architectural and artistic elements of the space. The static beauty of mechanical structures is reimagined to convey a sense of dynamic rhythm, challenging conventional perceptions of spatial design. This approach is particularly evident in the dynamic façade of the building, which showcases a symphony of moving parts and vibrant colors. The choice of wood tones complements the existing palette of the Meland Club brand, adding a layer of sophistication and depth to the playful and vibrant design.
Novel Play and Educational Experiences
The 4.0 Flagship Store breaks new ground by integrating complex mechanical installations with interactive entertainment equipment. Mechanical animal enclosures house a variety of futuristic play structures, offering a unique blend of physical activity and scientific exploration. This innovative approach not only elevates the play experience but also pushes the boundaries of design within the industry. The design team meticulously researched and integrated a wide array of technology-driven entertainment equipment to ensure a seamless and engaging experience for visitors.
Immersive Themed Zones
The nine distinct themed zones, including the “Elf Garden,” “Ocean Adventure,” “Magic Land,” and “Rainforest Adventure,” offer a multitude of play experiences that cater to the imaginations of both children and adults. The park features nearly 100 unique attractions, including the Sea Merry-Go-Round, Floating Tree Island, Starlight River Rafting, and a petting zoo, ensuring that every visit is filled with discovery and excitement. Beyond the entertainment aspect, Meland Club emphasizes educational value through activities like the Ocean Theater and Creative Camp, which integrate learning with play in areas such as cooking, storytelling, scientific experiments, music performances, and theatrical productions.
A Fusion of Disciplines
The Meland Club 4.0 Flagship Store represents a harmonious convergence of architectural principles, artistic installations, mechanical and technological aesthetics, philosophical concepts, and educational elements. This multifaceted approach creates a comprehensive indoor playground that caters to the diverse needs of families, providing opportunities for entertainment, artistic appreciation, and intellectual stimulation. The result is an extraordinary space that transcends reality while remaining accessible, inviting visitors to embark on a journey into a world of imagination and wonder.
Project Information:
Project Type: Entertainment, Children’s Amusement Park
Architect: X+Living
Lead Designer: Li Xiang
Area: 10,000+ square meters
Project Year: 2023
Country: China
Photographer: SFAP, Yifeng Cheng
