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Interior Design - White House Tile Exhibition Hall / Beijing Zao Ying Qing Mei Design / China
AI ArchitecturalCommercial Space Interiors DesignInterior Design

White House Tile Exhibition Hall / Beijing Zao Ying Qing Mei Design / China

A Deconstructivist Approach to Interior Architectural Design: Creating a "Home" within a Building

by 24designclub

This architectural design transforms a tile exhibition hall into a deconstructed “home,” emphasizing minimalist aesthetics and geometric forms.

Project Background and Design Brief

Beijing Zao Ying Qing Mei Design was tasked with redesigning two adjoining exhibition halls for Driade and KL&KT ceramic tiles in the Hongxing Meikailong mall, Beijing. The design brief called for a space that transcended the typical showroom format, fostering interaction and engagement while showcasing the tile products in a novel and inspiring way. The designers aimed to challenge the conventional single-function, enclosed nature of the original space, creating a more dynamic and inviting atmosphere. The concept of “home” served as the primary inspiration, guiding the creation of an interior “building community.”

Design Concept and Objectives

The design team envisioned an abstract notion of “home” materialized through a cluster of deconstructed architectural forms within the exhibition halls. This involved dismantling the traditional idea of a house into basic geometric elements, such as roofs and rooms, and reinterpreting them as interconnected volumes within the larger space. The design aimed to evoke a sense of community and warmth while maintaining a minimalist aesthetic, emphasizing the purity of form and material. The designers sought to create a space that was clean, sober, poetic, and authentic, drawing on their love of constructive geometry to achieve a cohesive overall effect.

Spatial Layout and Planning

The two exhibition halls were merged, eliminating a formal entrance and allowing visitors to freely circulate and interact within the space. A central axis guides movement through the interconnected volumes, with strategically placed doorways and openings creating a rhythmic flow. The floor area features a symmetrical layout, imbuing the space with a subtle sense of ritual. The use of mirrored tiles on the floor creates the illusion of a shallow pool reflecting the white architectural forms, adding depth and intrigue to the space.

Aesthetic and Material Considerations

The color palette is predominantly monochromatic, with pure white architectural volumes contrasting against the dark floor and ceiling. This minimalist approach highlights the textures and patterns of the showcased tile products. The metal-clad ceiling integrates concealed air conditioning and sprinkler systems, while a large, prominent logo reinforces the brand identity. A spherical installation suspended above the “rooftops” adds a touch of surrealism, seemingly poised to disrupt the balanced composition of the space.

Details and Sustainability

The design integrates subtle details that enhance the visitor experience. The logo is inlaid into the floor using metal plates, serving both as decorative elements and wayfinding guides. Tiles are displayed on multiple surfaces, including walls and ceilings, maximizing visibility and showcasing their versatility. A rainforest installation further emphasizes the concept of “home” by evoking a return to a primal, natural state. While the project description doesn’t explicitly mention sustainability, the minimalist approach to materials and emphasis on durable, high-quality tiles suggests a consideration for longevity and reduced environmental impact.

Project Information:
Project Type: Tile Exhibition Hall
Architect: Beijing Zao Ying Qing Mei Design
Lead Designer: Andy Sun Jialiang
Design Team: Lü Bin, Feng Xingfan, Lu Yaojie, Peng Yuxin
Area: 251 sq.m
Year: Not specified
Location: China
Photographer: Gao Tengyun

A statue with a dark blue sphere balancing on its shoulder, set against a backdrop of white walls and translucent panels. This minimalist composition highlights the contrast between classical art and modern architectural design.
A view down a minimalist hallway with a wooden sphere at one end and a white orb at the other. The polished black floor reflects the surrounding elements, enhancing the sense of depth and symmetry.
Axonometric drawings showcasing the deconstructed architectural forms of the exhibition hall, highlighting the interplay of volumes and voids.
An overview of the exhibition hall, showing the wooden sphere, the white reception desk, and a statue at the far end. The minimalist aesthetic and open layout promote interaction and movement.
A view of the minimalist architectural design of the exhibition hall, featuring a statue and a white orb, emphasized by the reflective black floor.
A section of the exhibition hall with a kinetic sculpture and an astronaut figure, set against a backdrop of a large moon image. This juxtaposition creates a playful and surreal atmosphere.
A perspective view down a corridor with a deconstructed ceiling featuring exposed beams and recessed lighting.
A view of the minimalist architectural design of the showroom with a statue and a white orb near a small pool, set against the white architectural volumes.
A darkened view of the hall with a white sphere on a black pedestal, emphasizing the contrast between light and shadow.
A wide-angle view of the exhibition space with a patterned feature wall, reception desk, and small reflecting pools.
The exhibition hall with a dark ceiling and copper-colored beams, showcasing a minimalist approach to materiality and lighting design.
An interior view of the exhibition hall with a central display featuring stacked logs, showcasing the natural materials alongside the sleek minimalist architectural design.
A blurred figure sitting in a chair against a textured grey wall, highlighting the minimalist architectural design of the exhibition hall's interior.
The exhibition hall entrance with a large, textured wooden sphere and a deconstructed ceiling with exposed wooden beams, showcasing the blend of natural and minimalist elements.
A view of a corridor with vertical wooden slats, leading into the brightly lit exhibition space, highlighting the contrast between light and shadow.
A minimalist interior scene featuring a patterned wooden wall, a simple bench, and a vase with bare branches, emphasizing the use of natural materials and textures.
A recessed display featuring a lush rainforest installation, bringing a touch of nature into the minimalist architectural design.
A framed view of a display featuring intersecting wooden beams and logs on a pedestal, showcasing the natural materiality within the minimalist exhibition hall design.
Close-up view of the log display beneath a copper-colored canopy, emphasizing the contrast between natural and industrial materials within the minimalist architectural design.
A long view down the main exhibition hall showcasing the log display, wooden slatted doors, and textured wall panels.
The exhibition hall with copper-colored beams, white walls, and a polished floor, creating a minimalist and modern aesthetic.
A blurred figure walking through the exhibition hall, showcasing the open layout and interconnected volumes of the minimalist architectural design.
A black chair and stool placed near a cut-out window in the white wall, showcasing the minimalist aesthetic and interplay of light and shadow.
The exhibition hall featuring a kinetic sculpture, an astronaut figure, and a staircase leading to a large moon image, creating a surreal and playful juxtaposition.
An astronaut figure standing on a black staircase against the backdrop of a large moon image, emphasizing the contrast in scale and material.
A view through a rectangular opening into the exhibition hall, highlighting the kinetic sculpture and the staircase leading to the moon image.
A minimalist interior with grey and white tiled walls, a black chair, and a stool beneath a deconstructed ceiling.
A view down the exhibition hall with a patterned feature wall, a white reception desk, and a black sculptural object.
A view down a white corridor with a patterned feature wall, showcasing the minimalist design and focus on texture.
A view through a wooden-lined corridor into the brightly lit exhibition space, emphasizing the contrast between the dark and light areas.
A view through a wooden-lined corridor into the exhibition hall, showcasing the staircase, moon image, and minimalist aesthetic.
A blurred figure walking through a wooden-lined corridor towards the brightly lit exhibition space.
A white figure balanced on a dark blue sphere next to an astronaut figure standing on a staircase leading towards a large image of the moon, further demonstrating the minimalist and surreal elements of the exhibition hall's design.
A view down a hallway with marble and grey tiled walls, a black spinning chair, and a framed artwork, highlighting the minimalist aesthetic.
A white figure balancing on a dark blue sphere and a kinetic sculpture are positioned near a window, set against the backdrop of the white wall, highlighting the minimalist design.
A view down a white corridor with a deconstructed ceiling featuring exposed beams and recessed lighting.
The exhibition hall with an astronaut figure, a white reception desk, and a variety of tile samples displayed on the walls.
A close-up view of earth-toned tile samples displayed in a recessed section of a white wall, showcasing the materiality and minimalist design.
A statue with a dark blue sphere balancing on its head stands against a white wall in a minimalist architectural design.
A view down the exhibition hall, featuring the kinetic sculpture, the astronaut figure, and the staircase leading to the large moon image.
A black spinning chair in a minimalist white room with recessed lighting, showcasing the simplicity and elegance of the design.
A model of the exhibition hall, showcasing the minimalist architectural design, the layout of the different zones, and the strategic placement of the installations.
A model showcasing the layout and minimalist architectural design of the exhibition hall, with figures representing visitors navigating the space.
An exploded axonometric drawing illustrating the different components of the exhibition hall’s design, including the hard furnishings, wall structures, and utility systems.

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