Aura Object showroom in Shanghai features continuous display windows and archways, highlighting classical furniture and art within a modern design.
Contents
Background and Design Concept
Aura Object, nestled on Shanghai’s Songyuan Road, is more than just a showroom; it’s a curated experience of classical furniture and art. Each piece, bearing the marks of time and history, stands as a testament to craftsmanship and timeless elegance. The design concept revolves around showcasing these individual pieces as standalone works of art, creating a visually rich environment that avoids overwhelming displays. The showroom windows, echoing the building’s facade grid, offer glimpses into this world of timeless design, transforming the urban streetscape into a series of framed exhibits, each telling a unique story. This design effectively highlights the furniture showroom’s unique approach to blending classical pieces with contemporary architectural design.
Spatial Layout and Display Strategy
The showroom layout prioritizes individual impact over sheer volume. Walls extend inward from the continuous display windows, creating distinct backdrops for the furniture and extending the display space into the urban environment. This approach ensures each piece receives the attention it deserves, inviting viewers to appreciate the details and artistry. From the street, these windows frame curated vignettes, offering passersby a taste of the showroom’s offerings, demonstrating the furniture showroom’s clever use of display windows and spatial design.
Architectural Features and Materials
Say Architects, known for their innovative approach, have deftly blended modern and classical elements. Instead of fully concealing the original concrete brick walls with plasterboard, they’ve deliberately exposed them, highlighting the thickness and texture of the structural elements. This interplay of raw brick and smooth plasterboard creates a unique visual dialogue, juxtaposing the weight of history with the lightness of contemporary design. The exposed brick walls provide a tactile counterpoint to the refined furniture, grounding the space in a sense of history and authenticity. This architectural decision enhances the showroom design’s visual interest, underscoring the furniture showroom’s blend of old and new.
The Archway Motif and Continuity
Inspired by European arcades, a series of continuous archways punctuates the showroom space. This recurring motif establishes a rhythmic flow, unifying the various display areas while ensuring the architectural elements do not overshadow the furniture. The archways act as subtle frames, guiding the visitor’s eye through the space and creating a sense of visual continuity that further strengthens the showroom’s overall design concept, blending the furniture showroom’s design concept with a sophisticated architectural feature.
Project Information:
Project type: Showroom
Architects: Say Architects
Project Year: Unknown
Country: China
Photographer: Zhang Daqi
