The Bananain Concept Store in Shanghai, designed by Some Thoughts, redefines the concept of ‘basic’ by creating a space that is both minimalist and functional. The design team’s vision was to create a space that would resonate with the brand’s core values of simplicity and functionality. The store’s design features a minimal aesthetic with a focus on simple materials and forms, with an emphasis on everyday functionality.
The exploration of the relationship between the ‘basic’ and ‘redesigned’ is a process of rethinking and redefining. It’s a questioning of the conventional and a dialogue between the individual and their own experiences.
## The ‘Basic’ Redefined: A Minimalist Approach to Retail Design