(beanroom), a sustainable interior design project by Waterfrom Design in Taipei, utilizes coffee bean packaging as a dynamic design element, promoting customer interaction and sustainable practices.
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Project Background: A Customized Coffee Experience with a Sustainable Focus
(beanroom), a newly established boutique coffee bean store in Taipei, Taiwan, sought to create a unique customer experience centered around customized coffee beans and sustainable practices. The Waterfrom Design team was tasked with translating this vision into a physical space that would embody the brand’s commitment to quality, customization, and environmental responsibility. The design team, led by Li Zhixiang, Ge Zhuwei, Lu Anni, and Ke Wanyu, aimed to create a dynamic and engaging environment that would reflect the brand’s ethos and enhance the customer journey.
Design Concept and Objectives: Integrating Sustainable Interior Design with Customer Interaction
The core design concept revolves around the innovative use of coffee bean packaging materials as a dynamic design element, blurring the lines between product and decor. This approach not only minimizes waste but also transforms the retail space into an ever-evolving art installation driven by customer interaction. The design aimed to achieve several key objectives: promoting a sustainable consumption model, fostering customer engagement, and creating a visually captivating and memorable retail environment that reflects the brand’s commitment to quality and craftsmanship.
Spatial Planning and Functional Layout: Creating an Open and Engaging Retail Environment
The store’s layout is designed to be open and inviting, with a strategic use of natural light and a seamless flow between different functional areas. The entrance, partially obscured by a large banyan tree, is designed to draw customers in with a dynamic window display showcasing the ever-changing patterns created by the coffee bean packaging. The main retail area features a central island where customers can explore and select their preferred coffee beans, surrounded by interactive displays that highlight the brand’s commitment to sustainability and customization. The space also includes a coffee tasting bar, a roasting area, and a multi-functional display area that can be adapted to host events and workshops.
Exterior Design and Aesthetics: A Dynamic Facade Reflecting Customer Interaction
The exterior facade of (beanroom) is a key element of the sustainable interior design strategy. The coffee bean packaging, arranged in a grid-like structure, creates a dynamic and colorful “skin” that evolves as customers select and remove the boxes. This design not only reduces waste but also transforms the store into a living, breathing organism that reflects the collective choices of its customers. The facade’s ever-changing appearance creates a sense of intrigue and invites passersby to engage with the space, drawing them into the store to explore the world of customized coffee beans.
Technical Details and Sustainability: Incorporating Sustainable Practices Throughout the Design
The sustainable interior design of (beanroom) extends beyond the use of packaging materials. The design team carefully selected materials with a focus on durability, recyclability, and minimal environmental impact. The store’s minimalist aesthetic further contributes to its sustainability by reducing the need for excessive decoration and materials. The design also prioritizes natural light, reducing the reliance on artificial lighting and minimizing energy consumption. These sustainable practices are seamlessly integrated into the overall design, ensuring that the store’s commitment to environmental responsibility is reflected in every aspect of its operation.
Social and Cultural Impact: Promoting Sustainable Consumption and Customer Engagement
(beanroom)’s innovative approach to sustainable interior design has a positive social and cultural impact by promoting sustainable consumption practices and fostering customer engagement. By showcasing the beauty and potential of recycled materials, the store encourages customers to rethink their relationship with packaging and consider the environmental impact of their choices. The interactive nature of the design further strengthens this message by allowing customers to directly participate in the store’s sustainability efforts. (beanroom) serves as a model for other businesses seeking to integrate sustainable practices into their operations and create engaging customer experiences that promote environmental awareness.
Project Information:
Architects: Waterfrom Design
Area: 132 m²
Project Year: 2024
Project Location: Taipei, Taiwan
Photographs: Studio Millspace, Youlitian
Manufacturers: Dulux
Lead Architects: Li Zhixiang, Ge Zhuwei, Lu Anni, Ke Wanyu
Brands: (beanroom), monouno
Category: Retail, Restaurant
Construction Time: 2023.11~2024.03
Design Time: 2023.07~2023.11
Main Materials: mortar paint, linen mold, copper dyeing, birch dyeing, clean water brick, stainless steel, iron chain, ceramic tile, diatom mud
