BeerBro Chengdu concept store, farmstead retail space design, engaging shopping experience.
Contents
Project Background and Design Inspiration
The BeerBro Chengdu Cosmo concept store is a retail space designed by hia Design, located within the Chengdu Cosmo shopping center, a hub for various fashion brands in China. The design team aimed to break free from conventional fashion retail aesthetics by embracing the concept of a farmstead. This concept provides a tranquil and refreshing escape, particularly relevant in a fast-paced, individualistic modern world. The project’s goal was to create a welcoming and stimulating atmosphere that embodies the BeerBro brand identity. This design aimed to create a unique space for customers to interact with the brand while also serving as a backdrop for the clothing on display, effectively enhancing the shopping experience. retail space design and farmstead concept are the core of this project.
Entryway and Brand Identity
The entryway of the BeerBro ‘farmstead’ acts as a pivotal point of introduction. The bold use of yellow and red, colours which are integral to the brand, immediately draws the customer into the space, establishing a vibrant and dynamic environment. The use of materials is deliberately eclectic, combining elements from different eras, resulting in a distinct visual narrative. Vintage-style cash registers and modern metal display stands are integrated seamlessly, guiding visitors deeper into the space and enhancing the experience. The reception area’s unique blend of old and new, a hallmark of the design, creates a sense of warmth and familiarity that encourages shoppers to explore further. retail space design and farmstead concept are the core of this project.
Central Area and Futuristic Retro Aesthetics
The central area is where the design moves into a blend of retro-futuristic elements. The ceiling’s unique curved design creates an almost bridge-like structure, further emphasizing the farmstead idea while simultaneously introducing a modern sense of movement into the shopping experience. Stainless steel mosaic tiles are featured on the display stands, adding a soft, cutting-edge touch. This contrasts with the vintage elements of the space, creating a smooth transition between the past and the future. This subtle blending of styles is crucial to creating a space that’s both welcoming and trendsetting. retail space design and farmstead concept are the core of this project.
Rear Garden and Layered Spatial Experience
The rear of the BeerBro store emulates a ‘backyard’ vibe within the farmstead concept. Customers are given a more open, free-flowing space to wander and explore. To avoid monotony in the layout and increase display area, the floor levels near the display windows are slightly elevated, creating a multi-layered environment. This playful, multi-level design creates a lively and dynamic sense of flow as customers move through the space, similar to musical notes moving on a staff, leading to a vibrant, three-dimensional visual experience. The design seamlessly blends the functionality of a retail environment with the immersive experience of a farmstead, enhancing the retail space design.
Fitting Rooms and Enhanced Customer Interaction
The fitting rooms are a standout feature within the design. They are inspired by traditional farm sheds and situated at the heart of the retail area. This central positioning serves a dual purpose: enhancing convenience for customers and creating an engaging focal point. The fitting rooms become a space where customers can not only try on clothes but also capture and share their experience, contributing to the overall interactive and fun experience of the BeerBro retail space. This innovative approach to customer service elevates the shopping experience, ensuring that customers create positive and lasting memories. retail space design and farmstead concept are the core of this project.
Project Information:
Retail Space
hia Design
407 m²
2024
China
Metal, Stainless Steel, Wood
Qin Zhaoliang
