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Architectural Design - Commercial Buildings - Beijing Shoukai LONG Street Urban Renewal Project / ZEN Design / Beijing
Architectural DesignCommercial Buildings

Beijing Shoukai LONG Street Urban Renewal Project / ZEN Design / Beijing

Awakening Beijing's 'Sleeping City' with 'Sky Alleys'

by 24designclub

This multi-dimensional activity space design in China revitalizes physical retail.

Background: The Decline of Physical Retail in the Age of Online Shopping

The rise of online shopping has presented significant challenges to brick-and-mortar businesses. This project seeks to address this issue by creating a dynamic space that offers more than just a transactional shopping experience. It aims to recapture the vibrancy of traditional commercial corridors and foster a sense of community.

Design Concept and Objectives: Creating a Multi-Functional Community Hub

The design concept centers around the creation of a multi-dimensional activity space that goes beyond the conventional retail model. The goal is to provide a platform for social interaction, cultural exchange, and entertainment, thereby attracting customers back to physical spaces and fostering a sense of community. This innovative approach aims to revitalize the traditional shopping experience by integrating elements of leisure, learning, and social gathering.

Spatial Planning and Layout: Integrating Retail, Leisure, and Community Spaces

The space is designed to seamlessly integrate retail areas with dedicated spaces for reading, socializing, and hosting events. This careful planning ensures a dynamic and engaging environment that caters to a diverse range of activities and interests. The layout encourages exploration and interaction, fostering a sense of discovery and community within the space.

Architectural Design and Aesthetics: Reflecting the Local Context and Culture

The architectural design of the space draws inspiration from the local context and cultural heritage, creating a visually appealing and welcoming environment. The use of natural light, sustainable materials, and innovative design elements contributes to a unique and memorable experience for visitors. The aesthetics of the space are carefully considered to resonate with the local community and enhance the overall appeal of the retail environment.

A modern architectural complex with a unique blend of wood and glass elements. The building features a large open-air courtyard surrounded by shops and restaurants. People can be seen walking around the courtyard and enjoying their time at the various establishments.
A modern architectural complex with a unique blend of wood and glass elements, featuring a large glass cube structure on the top floor and a pink walkway at the ground level, surrounded by trees and people strolling around.
A modern architectural complex with a unique facade design featuring wooden slats and glass elements. The building is illuminated at dusk, creating a warm glow that contrasts with the blue sky. People can be seen walking around the outdoor area, adding life to the scene.
A modern shopping complex with a mix of retail and dining options, featuring a unique architectural design with large glass windows and wooden slat facades. The complex is well-lit at dusk, creating a warm and inviting atmosphere. People can be seen enjoying the outdoor seating areas and taking in the view.
A modern architectural complex with wooden slat facades and glass elements under a clear blue sky with scattered clouds. The building features a central courtyard with a red walkway and greenery, surrounded by shops and restaurants. Two people can be seen walking on the red walkway.
A modern shopping center with a large orange bench in the foreground and a red staircase leading up to a wooden building with a white sculpture on top. The building has a grid-like facade and is surrounded by trees and greenery. People can be seen walking around the plaza and sitting on benches.
A modern commercial building with a unique architectural design featuring large glass windows and wooden slat accents. People can be seen walking around the outdoor plaza in front of the building.
A person is walking up a red staircase that connects two levels of a modern building with wooden slat facades and large glass windows. The stairs are surrounded by greenery and trees.
A detailed architectural rendering showcasing the intricate design and layout of a complex building structure. The image features a three-dimensional perspective view that highlights the interplay between various elements such as walls, floors, and pathways. The use of vibrant colors and lines adds depth and dimension to the image, making it an engaging visual representation of modern architecture.
A modern shopping complex with wooden facade and greenery in an urban setting. People can be seen walking around the outdoor area which features a red staircase and orange benches. The complex is surrounded by trees and has a sign that reads 'Long Up Town Lifestyle'.
A modern architectural complex with a warm color palette and large windows is surrounded by lush greenery and trees. People can be seen walking around the area, enjoying the outdoor space.
A modern architectural complex with a warm color palette and large windows, featuring an outdoor seating area and greenery. People can be seen walking around the area.
A modern architectural rendering of a multi-story building with a white facade and large windows. The building features a green roof and a balcony on the upper level. On the right side of the image is an architectural cross-section illustration that showcases the interior layout of the building, including the living spaces, kitchen, and bathroom.
A detailed architectural rendering showcasing the skeletal structure and interior layout of a modern multi-story building. The design features a mix of concrete and wooden elements, with an emphasis on open spaces and natural light.
A modern shopping center with a unique architectural design featuring large windows and wooden screens on the exterior facade. The building is surrounded by trees and people can be seen walking around the outdoor plaza.
A wooden architectural model showcasing a modern building design with three levels and an open-air central courtyard. The facade features a grid-like pattern of windows and slats, providing a unique visual appeal. The model is displayed against a gray backdrop, with miniature figures placed on the balconies and terraces to give scale to the structure.
A modern architectural structure featuring a facade composed of vertical wooden slats in a warm, earthy hue. The building's design is characterized by clean lines and a minimalist aesthetic, with the slats arranged in a pattern that creates a sense of rhythm and movement. The upper level features a cantilevered balcony, while the lower level is partially enclosed by a glass wall. The sky above is a clear blue, providing a striking contrast to the warm tones of the building.
A modern architectural complex featuring warm-hued wooden slat facades and large glass windows, set against a backdrop of clear blue sky and lush green trees.
A modern commercial complex with a warm orange-brown facade and large glass windows. The building features multiple levels with outdoor terraces and walkways. People can be seen walking around the ground floor and sitting on benches. There is also a sign advertising low-density office space for rent.
A modern building with a glass facade and wooden slats, featuring an outdoor staircase and surrounded by greenery.
A large digital screen displays an animated advertisement for a shopping center with the words "UP TOWN LIFESTYLE" and "首开龙湖". In front of the screen, a man in black stands holding a dog on a leash while people walk around him. The building behind the screen is modern with red accents and features a large glass window.
A modern commercial building with a unique architectural design featuring a glass cube structure filled with white balloons on the upper level. The building is surrounded by a bustling crowd of people, including children playing and adults socializing in an open plaza. The building's facade is characterized by a combination of wood and metal elements, creating a contemporary yet warm aesthetic. The sky above is a clear blue with scattered clouds, adding to the lively atmosphere of the scene.
A modern architectural complex with a glass cube structure on top of a wooden walkway, surrounded by trees and people walking around in the evening.
A modern shopping center with a unique architectural design featuring large glass windows and wooden slats. The building is well-lit at night, creating a warm and inviting atmosphere. People can be seen walking around the outdoor plaza, enjoying their time in this bustling commercial area.
A modern commercial complex with large LED screens and illuminated buildings at dusk, featuring a bustling street with streaks of vehicle lights.

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