Atelier_zyu designs a Goodman HVAC showroom blending architectural and interior design.
Contents
Project Background
Goodman, a leading American HVAC manufacturer, sought to create a showroom in Wenzhou, China, that would not only display their products but also embody their brand philosophy. They aimed to move beyond a traditional showroom format and create an immersive experience that would showcase their commitment to healthy living, sustainable solutions, and innovative HVAC technology. The design was entrusted to Atelier_zyu, a renowned design studio known for its ability to blend architectural and interior design principles to create engaging and meaningful spaces.
Design Concept and Objectives
Atelier_zyu approached the project with the concept of exploring divergent cognition of things from different angles, presented in a relatively flat way. This approach sought to showcase the complex possibilities within Goodman’s HVAC systems and how they can integrate seamlessly into various lifestyles. The design aimed to create a space that fosters emotional resonance, sparking a deeper understanding of human needs and how Goodman’s technology can contribute to a healthier and more sustainable way of life.
Spatial Organization and Layout
The showroom’s layout is characterized by a diagonal internal cutting that guides the flow of movement through the space. Independent “box” structures are used to create elevated platforms, enhancing the visual layering and creating a sense of openness. The use of glass materials blurs boundaries, allowing for visual connections between different areas and a more fluid spatial experience. Functional cabinets define boundaries and create dedicated usage areas within the open layout.
Exterior Design and Aesthetics
The showroom’s exterior design reflects the brand’s commitment to innovation and sustainability. The building’s form is minimalist and understated, emphasizing the functionality and integration of the HVAC systems within the overall design. Large windows provide natural light and create a connection to the surrounding environment, further highlighting Goodman’s focus on healthy and sustainable living. The exterior’s clean lines and neutral color palette create a sense of sophistication and professionalism, reflecting the brand’s high standards and expertise in HVAC technology.
Technology and Sustainability
The showroom integrates Goodman’s HVAC systems seamlessly into the design, showcasing their technological advancements and commitment to energy efficiency. The “well” shaped metal frame ceiling not only serves as a design element but also cleverly integrates lighting and ventilation systems. The use of natural light and ventilation minimizes energy consumption, while the HVAC systems ensure optimal thermal comfort throughout the space, demonstrating Goodman’s dedication to creating sustainable and comfortable indoor environments.
Social and Cultural Impact
The Goodman showroom aims to have a positive impact on the local community by promoting awareness of healthy living and sustainable HVAC solutions. The design’s focus on human needs and emotional resonance encourages visitors to consider their own lifestyles and how they can improve their well-being through conscious choices in their living environments. By showcasing Goodman’s innovative technology and commitment to sustainability, the showroom inspires visitors to adopt more eco-conscious practices and invest in HVAC solutions that benefit both their health and the environment.
Conclusion
The Goodman HVAC System Showroom in Wenzhou is a testament to the brand’s commitment to innovation, healthy living, and sustainability. By seamlessly integrating architectural and interior design principles, Atelier_zyu has created a space that not only showcases Goodman’s cutting-edge technology but also fosters emotional connections and inspires visitors to adopt a more conscious approach to their living environments. The showroom’s thoughtful design and innovative use of space make it a valuable asset to the local community and a model for future HVAC showrooms.
Project Information:
Project Name: GOODMAN HVAC System Showroom
Project Type: Showroom
Architect: Atelier_zyu
Principal Designer: Lan Si, Lin Sisi
Project Leader: Xia Zhaowu
Area: 165m²
Project Year: 2023
Country: China
Photographer: WM STUDIO AGENCY
