HEGII H-Space exhibition hall uses interior design to express brand value.
Contents
Project Background and Brand Identity
HEGII, established in 1998, is a prominent bathroom brand in China with a comprehensive range of products. Its brand mission revolves around quality, innovation, and environmental consciousness, aiming to enhance the quality of life through its offerings. In 2023, HEGII underwent a significant brand refresh, adopting the new slogan “Choose Quality, Choose Life.” This change reflects the brand’s goal to create deeper user connections through immersive experiences and emotional resonance, integrating quality seamlessly into their daily life. interior design exhibition space design HEGII H-Space.
Design Concept and Objectives
For the 2023 Guangzhou Design Week exhibition, INS Design proposed the concept of “H-Space”, emphasizing the “H” brand symbol. It leverages the context of HEGII’s product offerings and draws inspiration from traditional Chinese culture rooted in nature. This design fosters a sense of reverence for nature and emphasizes the inherent value of natural elements, emphasizing HEGII’s commitment to sustainable development through themes like heat recovery, waste recycling, and green energy, aligning with the core brand values. interior design exhibition space design HEGII H-Space.
Spatial Layout and Functionality
The H-Space design integrates a harmonious interplay of contrasting elements – light and shadow, squares and circles, sharp and blunt, movement and stillness – to create a cohesive and unified spatial narrative. The design team visited HEGII’s factory to understand its production process and learn about its environmentally friendly concepts. Inspired by the factory’s green initiatives, H-Space incorporates a miniature replica of HEGII’s water treatment system, demonstrating its commitment to sustainable practices. The space is meticulously designed to seamlessly connect the product experience with its design philosophy. interior design exhibition space design HEGII H-Space.
Exterior Design and Aesthetics
The space employs white as its base palette, a canvas for the integration of carefully curated elements that accentuate the brand’s aesthetic. The inclusion of greenery and the dynamic play of light and shadow create a sense of tranquility and a connection to nature, resonating with traditional Chinese aesthetics. The design team drew inspiration from elements like the sundial, utilizing the concept of a circle as a motif for the core design, and incorporating the brand’s “H” symbol into elements like the ceiling, symbolizing harmony and cycle of life. interior design exhibition space design HEGII H-Space.
Product Display and Brand Storytelling
INS Design adopted the concept of “extreme productization” to showcase HEGII’s products in an innovative way. The exhibition hall utilizes a minimal and poetic approach, utilizing 10% of the product context to express 100% of the lifestyle. By showcasing the various raw materials and components, including ceramic materials and metal fixtures, the exhibition hall gives visitors a holistic understanding of the design process and manufacturing of HEGII’s products, effectively conveying the brand’s commitment to sustainable practices. The experience is enriched by the integration of interactive elements, fostering a greater understanding of HEGII’s product development and design. interior design exhibition space design HEGII H-Space.
Technology Integration and Sustainable Practices
HEGII’s water treatment process is highlighted in a model, which features the filtration of heavy metals that are often found in industrial wastewater and how this helps to create a more sustainable environment. The exhibition includes a future laboratory space that focuses on the brand’s R9 product, highlighting its advanced technology and sustainable design. The use of robotic arms and detailed presentations of materials and components underscores the brand’s commitment to quality and innovation. The exhibition hall connects with visitors on an emotional level by showcasing the intricate craftsmanship and the technology behind HEGII’s products, conveying a message of innovation and environmental stewardship. interior design exhibition space design HEGII H-Space.
Cultural and Societal Impact
The “H-Space” exhibition hall is a manifestation of the brand’s vision in a rapidly evolving society where brands are increasingly leveraging spatial aesthetics and artistic expression in their communication efforts. HEGII’s commitment to quality and sustainability is a core element throughout the design, as showcased in the choice of materials, the interactive displays, and the integration of elements from traditional Chinese culture. Through its design, the exhibition aims to stimulate conversations about quality, sustainability, and living. The H-Space exhibition hall creates a harmonious narrative that connects Chinese culture, modern technology and the future of interior design. interior design exhibition space design HEGII H-Space.
Evaluation and Feedback
HEGII’s exhibition at the 2023 Guangzhou Design Week was a resounding success. With 78.31% of attendees recognizing HEGII as the most reputable bathroom brand, a testament to the exhibition’s effectiveness in conveying the brand’s key message. The exhibition’s success can be attributed to the blend of artistry and functionality, integrating nature’s elements and advanced technologies. The exhibition highlights the brand’s efforts in creating a seamless integration of quality and beauty into the modern living experience. interior design exhibition space design HEGII H-Space.
Project Information:
Project Type: Exhibition Design
Architects: INS Design
Area: 329 sqm
Year: 2023
Country: China
Photographer: Zhang Huaxiang
About company: 汤物臣•肯文创意集团(Tang Wuchun & Kenvin Design)
