The HI-POP Tea Shop concept store in Foshan, China, embraces a nostalgic theme, drawing inspiration from the iconic CD Street, a hub of youth culture in the past. Design Republic has crafted a space that evokes fond memories while infusing a contemporary edge, attracting young, trend-conscious customers.
Nestled in Foshan’s CD Street, a once vibrant street of old memories, the HI-POP Tea Shop concept store evokes nostalgia with its design. Design Republic, the design firm behind the project, has created a space that not only pays homage to the past but also embraces a contemporary edge, attracting a young, trend-conscious clientele. The store’s design speaks to HI-POP’s brand identity, enhancing its image and boosting its social recognition.
The store’s design is a visual feast, featuring a vibrant mix of colors and textures. The floor-to-wall volume is adorned with a sketch-like pattern, reminiscent of childhood doodling, while the space is punctuated with whimsical monster figurines and trendy characters. This playful combination of elements creates a nostalgic atmosphere, encouraging customers to recall their past while fostering an energetic ambiance. The design also subtly encourages rapid consumption, aligning with the fast-paced nature of contemporary dining.
The design concept draws inspiration from the exhilarating experience of drinking fizzy soda. The space is defined by two box volumes, one yellow and one black, connected by a series of straw-like elements that extend from the entrance to the back of the store. This dynamic interplay of colors and shapes evokes the feeling of bubbly refreshment and contributes to the overall sense of dynamism.
The HI-POP Tea Shop Concept Store design is a testament to the power of nostalgia and the ability of design to create memorable and engaging spaces. Design Republic has successfully fused past and present, crafting a space that resonates with a young audience while amplifying the brand’s identity and appeal.
Project Information:
Architect: Design Republic
Location: Foshan, China
Photography: Ouyang Yun
