Hisense’s new exhibition hall in Qingdao embraces minimalist interior design principles to showcase the brand’s history, achievements, and vision for the future, integrating technology and sustainability within the design.
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Project Background
Hisense Group, a prominent multinational conglomerate, enlisted MOC DESIGN OFFICE to craft a cutting-edge exhibition hall within its Qingdao headquarters. The hall aimed to encapsulate Hisense’s rich history, remarkable achievements, technological prowess, innovative spirit, and future aspirations. This ambitious project presented a unique challenge: to seamlessly integrate the diverse array of Hisense’s brands and subsidiaries into a cohesive narrative that resonates with visitors on an emotional level, effectively communicating the brand’s core values through spatial design and curated exhibits.
Design Concept and Objectives
The designers opted for a minimalist aesthetic, employing a refined palette of white terrazzo, stainless steel, and green glass to create a neutral, uncluttered environment. This approach not only underscores a contemporary sensibility but also fosters a serene, harmonious backdrop for the exhibits, allowing the showcased technologies and products to take center stage. The designers sought to evoke a sense of awe and wonder, guiding visitors on a captivating journey through Hisense’s multifaceted world.
Spatial Layout and Circulation
Upon entering the exhibition hall, visitors are greeted by a striking green glass framework that houses a curated collection of Hisense’s milestone display products, dating back to the 1970s. This display effectively chronicles the company’s pioneering advancements in display technology. On the opposite side, a rotating door array, reminiscent of a time portal, dramatically opens after an introductory presentation on the main screen, ushering visitors into a realm of immersive exhibits. This spatial choreography creates a sense of anticipation and invites exploration.
Exterior Design and Aesthetics
The exhibition hall’s minimalist interior design philosophy extends to its exterior, where clean lines and a neutral color palette create a sense of timeless elegance. The building’s façade seamlessly integrates with the surrounding environment, reflecting Hisense’s commitment to sustainable practices and harmonious coexistence with nature.
Technological Integration and Interactivity
Technology is seamlessly woven into the fabric of the exhibition hall, enhancing the visitor experience and providing deeper insights into Hisense’s innovations. Interactive displays, multimedia presentations, and immersive installations bring the brand’s story to life, captivating audiences of all ages.
Sustainability and Environmental Considerations
Hisense’s commitment to sustainability is evident throughout the exhibition hall. The use of environmentally friendly materials, energy-efficient lighting systems, and a focus on natural ventilation minimize the building’s ecological footprint, aligning with the brand’s vision for a greener future. The incorporation of a green wall at the end of the exhibition reinforces this commitment, leaving visitors with a lasting impression of Hisense’s dedication to environmental stewardship.
Social and Cultural Impact
The Hisense Group Headquarters Exhibition Hall serves as a cultural landmark and a source of pride for the local community. It showcases the company’s contributions to technological advancement, economic development, and social progress, fostering a sense of shared identity and inspiring future generations of innovators.
Project Information:
Architect: MOC DESIGN OFFICE
Area: Not available
Project Year: 2024
Project Location: Qingdao, China
Main Materials: Terrazzo, laminated glass, gradient glass, sandblasted stainless steel, metal paint
Project Type: Exhibition Hall
Photographer: Nie Xiaocong
