Kabel China Headquarters in China by TOPWAY SPACE DESIGN blends art paint design, digital art, and virtual reality for an innovative spatial experience.
Contents
Design Concept and Objectives
The design for the Kabel China Headquarters, specializing in art paints, draws inspiration from an artist’s brushstrokes. The fluid wall forms mimic the uninhibited strokes of a paintbrush, resembling the graceful movements of a dancer. Each curve embodies a fleeting moment of creation, highlighting the boundless imagination and creativity of artists. The primary objective was to create a space that not only showcased the art paints but also offered an immersive and interactive experience for visitors, blurring the lines between a showroom and an art gallery. The integration of digital art and virtual reality further enhances the creative exploration of color within the space. art paint design, virtual reality, spatial experiences
Functional Layout and Spatial Planning
The exhibition hall is organized into distinct zones, each highlighting a specific aspect of Kabel’s offerings and brand philosophy. The grand lobby features a mesmerizing arrangement of circular, colored acrylic light panels, reminiscent of stars scattered across the ceiling. Light filters through these panels, transforming the space into a dreamlike, multihued universe. This design element adds a unique character to the showroom, poetically enhancing the presentation of the paint products. The circular material selection area showcases a diverse range of art paint textures, allowing visitors to explore the tactile qualities of the products. art paint design, spatial experiences, showroom design
Exterior Design and Aesthetics
The exterior design seamlessly integrates with the overall concept of fluidity and dynamism. The building’s facade echoes the curvilinear forms found within the interior, creating a sense of visual continuity. The use of neutral tones on the exterior provides a backdrop that allows the vibrant colors of the interior to stand out, creating a striking contrast. Large windows invite natural light into the space, further enhancing the immersive experience within. showroom design, spatial experiences, art paint design
Technology Details and Sustainability
The integration of digital art and virtual reality technologies allows visitors to engage with color in innovative ways. Interactive installations provide opportunities for visitors to create their own unique digital artworks using Kabel’s paint products. Virtual reality experiences transport visitors into virtual environments where they can explore the potential of color and texture in architectural and design contexts. Kabel’s commitment to sustainability is reflected in the use of environmentally friendly materials throughout the space and the incorporation of energy-efficient lighting systems. virtual reality, art paint design, showroom design
Social and Cultural Impact
Kabel China Headquarters goes beyond a traditional showroom, serving as a platform for artistic expression and cultural exchange. By incorporating digital art and virtual reality, the space encourages visitors to explore their own creativity and engage with art in a novel way. The design fosters a sense of community and promotes dialogue about the role of color and texture in shaping our environments. It provides a space for artists, designers, and the public to connect and exchange ideas, contributing to the vibrant cultural landscape of the region. art paint design, virtual reality, spatial experiences
Project Information:
Project Type: Exhibition Space
Architect: TOPWAY SPACE DESIGN
Area: 1000 sqm
Project Year: 2023
Project Country: China
Main Materials: Kabel Art Paint
Photographer: Xu Yiweng
