Interior Design - Midea Real Estate – Zhi Future Experience Center / Residential Building / China

Midea Real Estate – Zhi Future Experience Center / Residential Building / China

DOMANI Architectural Concepts, in collaboration with A-V, has created an immersive experience center showcasing the seamless integration of smart technology within residential environments, embodying the future of living through minimalist design and innovative spatial planning.

by 24designclub

Midea Real Estate’s experience center, designed by DOMANI, exemplifies the future of residential design with minimalist aesthetics and smart technology integration.

Background and Objectives

The Zhi Future Experience Center, located in Beijiao, China, serves as a comprehensive showcase for Midea Real Estate’s vision of future residential living. Designed by DOMANI Architectural Concepts, the center aims to present a tangible and immersive experience of smart technology applications within diverse residential spaces. The project moves beyond a simple demonstration of individual devices, offering instead a holistic representation of smart ecosystems integrated into the fabric of future homes. This approach addresses the growing demand for intelligent living solutions that enhance comfort, convenience, and sustainability. The minimalist design language adopted throughout the center intentionally avoids futuristic clichés, focusing on the seamless integration of technology within the context of everyday life. The design team aimed to create an environment that inspires visitors to envision a future where technology serves to enhance human experiences within the home. smart technology integration minimalist design immersive experience center residential design

Design Concept and Spatial Planning

The experience center occupies a pre-existing space, with the design team opting to retain and amplify the original structural elements. This decision underscores a commitment to sustainable practices by minimizing demolition and material waste. Metal surfaces with a soft, diffused reflective quality define the spatial boundaries, contributing to the minimalist aesthetic while simultaneously creating a sense of technological sophistication. Intelligent lighting further enhances the spatial experience, adapting to different functional needs and creating a dynamic atmosphere. The core exhibition area features a deconstructed and reassembled residential unit module, offering a unique perspective on future living possibilities. This unconventional approach challenges traditional notions of spatial organization within homes, inviting visitors to contemplate the evolving relationship between humans and their living spaces. smart technology integration minimalist design immersive experience center residential design

Integration of Smart Technology and Furniture Design

Throughout the center, smart technology is seamlessly integrated into the environment, often “hidden” within furniture and architectural elements. This approach emphasizes the user experience, allowing visitors to interact with technology in a natural and intuitive manner. Custom-designed furniture pieces, created by A-V, play a pivotal role in demonstrating the potential of smart technology within the home. The “Fish” lighting module and dining table module serve as striking focal points within the residential unit, showcasing the integration of technology and aesthetics. The recurring “Cabinet” furniture module, featuring interactive display windows, provides a glimpse into the future of home organization and functionality. These carefully curated design elements highlight the transformative potential of smart technology in shaping the future of residential living. smart technology integration minimalist design immersive experience center residential design

Multifunctional Spaces and Visitor Experience

The experience center incorporates a range of multifunctional spaces designed to accommodate various activities and user needs. The main hall’s rear area provides a flexible space for reading, relaxation, and events. A mirrored ceiling creates a sense of spaciousness while minimizing external distractions. A retractable large screen hidden within the ceiling allows for the adaptation of the space for presentations and workshops. The second-floor gallery offers panoramic views of the exhibition area and provides semi-private spaces for group discussions and meetings. These versatile spaces ensure the center can cater to diverse audiences and purposes, fostering a dynamic and engaging environment. smart technology integration minimalist design immersive experience center residential design

Conclusion and Impact

The Zhi Future Experience Center stands as a testament to Midea Real Estate’s commitment to innovation and user-centric design within the residential sector. By seamlessly integrating smart technology and adopting a minimalist design language, DOMANI Architectural Concepts has created an immersive and thought-provoking environment. The center successfully showcases the transformative potential of technology in enhancing the quality of life within future homes. It serves as a platform for inspiring dialogue and exploration, encouraging visitors to envision and embrace the possibilities of intelligent living. Through its strategic use of space, technology, and design, the Zhi Future Experience Center has established a new benchmark for experience centers within the real estate industry. smart technology integration minimalist design immersive experience center residential design

Project Information:
Project Type: Experience Center
Architect: DOMANI Architectural Concepts
Art Installation: A-V
Project Year: Not specified
Country: China
Main Materials: Metal, Glass
Photographer: Lin Dongna, Hu Wenqiang, Shen Zui, Li Qiang, Liu Ke


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