NetEase Joint Innovation Center Exhibition Hall in China leverages interactive technology and architectural design to showcase the company’s innovative products and services.
Contents
Project Background and Overview
The NetEase Joint Innovation Center Exhibition Hall in China is a cutting-edge facility designed to showcase the company’s diverse range of products and services. ASK DESIGN developed the hall to highlight NetEase’s technological advancements and future-oriented vision, emphasizing an interactive and engaging experience for visitors. This state-of-the-art exhibition hall seamlessly integrates technology and architectural design to create a dynamic and informative space, reflecting NetEase’s commitment to innovation and user experience. NetEase, a leading internet technology company with over two decades of experience, sought to create a platform that would demonstrate its expertise in various sectors, including cloud computing, big data, artificial intelligence, online education, and entertainment. The architectural design of the exhibition hall plays a crucial role in achieving this objective, providing a sophisticated and engaging environment for visitors to explore NetEase’s innovative offerings.
Design Concepts and Objectives
The design team at ASK DESIGN focused on creating a personalized and interactive experience that would resonate with visitors. The exhibition hall is divided into multiple zones, each dedicated to a specific aspect of NetEase’s business. This spatial arrangement allows for a focused and in-depth exploration of the company’s diverse products and services. A key design element is the incorporation of interactive technology throughout the space. Touchscreens, immersive scenarios, and a fully functional data center are integrated into the design, providing visitors with hands-on opportunities to engage with NetEase’s innovations. By blending cutting-edge technology with thoughtful spatial design, the exhibition hall effectively communicates NetEase’s commitment to technological advancement and user-centricity.
Functional Layout and Spatial Planning
The NetEase Joint Innovation Center Exhibition Hall follows a clear and intuitive layout, guiding visitors through the various zones in a logical manner. The exhibition space is designed to be flexible and adaptable, catering to the diverse needs of different events and exhibitions. The hall features dedicated areas for NetEase’s key products and services, including NetEase Cloud Music, NetEase Youdao, NetEase Yanxuan, and NetEase Games. Each zone is carefully designed to reflect the specific characteristics and functionalities of the respective product or service. The overall spatial planning of the exhibition hall promotes a seamless and engaging visitor experience, encouraging interaction and exploration of NetEase’s offerings.
Exterior Design and Aesthetics
The architectural design of the NetEase Joint Innovation Center Exhibition Hall embodies a modern and futuristic aesthetic, reflecting the company’s forward-thinking approach. The exterior of the building is characterized by clean lines, geometric shapes, and a minimalist color palette. The design team employed innovative materials and construction techniques to create a visually striking and sustainable structure. The exterior design effectively communicates NetEase’s commitment to innovation and excellence, while also creating a welcoming and accessible environment for visitors.
Technological Integration and Interactivity
Technology is seamlessly integrated into the exhibition hall, enhancing the visitor experience and showcasing NetEase’s expertise in various fields. Interactive touchscreens provide visitors with detailed information about NetEase’s products and services, while immersive scenarios offer engaging and memorable experiences. The exhibition hall also features a fully functional data center, demonstrating NetEase’s capabilities in cloud computing and big data management. The incorporation of cutting-edge technology into the exhibition hall reinforces NetEase’s position as a leader in technological innovation.
NetEase FEVER and the Power of Electronic Music
The NetEase FEVER zone is a highlight of the exhibition hall, showcasing the company’s comprehensive electronic music services platform. This immersive space features a dazzling DJ booth reminiscent of a vibrant cityscape, complete with a glowing orange record centerpiece that symbolizes the evolution of electronic music. The dynamic lighting design further enhances the energetic atmosphere, conveying the power and vibrancy of the electronic music scene. NetEase FEVER’s presence in the exhibition hall underscores the company’s commitment to providing high-quality music content and experiences to electronic music enthusiasts in China. The zone’s interactive elements and captivating design create an unforgettable experience for visitors.
NetEase Youdao, NetEase Yanxuan, and Modular Design
The exhibition hall also features dedicated zones for NetEase Youdao and NetEase Yanxuan, showcasing the company’s diverse offerings in online education and e-commerce. The design of these zones incorporates modular wall elements and NetEase’s signature color palette, creating a visually cohesive and engaging space. The modular design approach allows for flexibility and adaptability, enabling the exhibition to showcase a wide range of products and services. The NetEase Youdao and NetEase Yanxuan zones effectively communicate the company’s commitment to providing high-quality products and services in diverse sectors.
NetEase Cloud Music: An Immersive Audio Experience
The NetEase Cloud Music zone provides visitors with an immersive audio experience, showcasing the company’s popular music streaming platform. The zone features a unique ceiling design that mimics the rhythm of breathing, creating a dynamic and engaging atmosphere. Visitors can enjoy high-quality audio playback and explore the stories behind the music through interactive exhibits. The NetEase Cloud Music zone highlights the company’s dedication to providing a superior music streaming experience and fostering a vibrant music community.
NetEase Games and the Fuxi AI Lab
The NetEase Games zone showcases the company’s expertise in game development, featuring immersive environments inspired by popular titles such as Overwatch and Identity V. The Fuxi AI Lab zone highlights NetEase’s cutting-edge research in artificial intelligence and its application in gaming. Visitors can learn about the lab’s work in areas such as reinforcement learning, user profiling, image animation, virtual humans, and natural language processing. The NetEase Games and Fuxi AI Lab zones demonstrate the company’s commitment to pushing the boundaries of gaming technology and creating innovative and engaging experiences for players.
Conclusion
The NetEase Joint Innovation Center Exhibition Hall stands as a testament to the company’s dedication to innovation and technological advancement. The hall’s architectural design and interactive exhibits create an engaging and informative experience for visitors, showcasing NetEase’s diverse range of products and services. Through thoughtful spatial planning and the integration of cutting-edge technology, the exhibition hall effectively communicates NetEase’s commitment to creating a better future through innovation. The hall serves as a platform for collaboration and knowledge sharing, fostering a vibrant ecosystem of partners and stakeholders who are driving the digital economy forward.
Project Information:
Project Type: Exhibition Hall
Architect: ASK DESIGN
Project Year: 2023
Country: China
Photographer: 24designclub
