The SND Concept Store in Sanya, China, designed by Various Associates, is a unique retail space that celebrates the local surfing culture. The design features a layering space structure that creates a unique plane movement, inspired by the huge waves that are synonymous with the city. The space is divided into several open but private display areas, providing a comfortable and enjoyable shopping experience. The store also features a custom-designed metal grid ceiling that evokes the feeling of sunlight filtering through the ocean.
The SND Concept Store is located in the EDITION hotel in Sanya, China, a popular destination for surfers and tourists alike. The hotel’s new commercial space was designed by Various Associates, with the aim of integrating the hotel, the commercial space, and the brand in a harmonious way. The design team drew inspiration from the city’s rich surfing culture, using the concept of huge waves to create a unique and dynamic retail experience. 
The store features a series of cascading spatial structures that divide the space into a number of open yet private display areas. This design allows customers to browse and shop in a comfortable and engaging atmosphere. The store’s entrance features a long counter that serves as both a display area for accessories and a checkout counter. The counter provides a clear overview of the store’s offerings, making it easy for customers to find what they’re looking for. 
The store’s interior is characterized by its clean, white surfaces and subtle lighting. The use of light creates a sense of depth and transparency, while the custom-designed metal grid ceiling evokes the feeling of sunlight filtering through the ocean. The overall effect is one of serenity and sophistication, reflecting the store’s high-end brand identity. The SND Concept Store is a testament to the power of design to create a unique and memorable retail experience. It is a space that celebrates the local culture and provides a welcoming and engaging environment for shoppers.
Project Information:
Project Name: “SND” Concept Store
Space Type: Commercial Space, Retail Space, Concept Store, Brand Collection Store
Space Address: Sanya EDITION Hotel, Sanya, Hainan Province, China
Design Company: Various Associates
Lead Designer: Lin Qianyi, Yang Dongzi
Design Team: Huang Bo, Li Zebing, Jiang Meiyu
Space Area: 240 Square Meters
Space Main Materials: Metal Grid, Soft Film Ceiling, Paint, Cement, Ceramic Tiles, Glass
Photography Copyright: Tenon Architectural Photography
