Hyatt’s acquisition of Standard International expands its boutique hotel design portfolio with unique properties.
Contents
Hyatt’s Strategic Acquisition
Hyatt Hotels Corporation’s recent acquisition of Standard International marks a significant step in the expansion of its lifestyle brand portfolio. The acquisition, potentially totaling $335 million, brings over 50 hotels under the Hyatt umbrella, including the highly anticipated “Asian flagship” The Standard, Bangkok Mahanakhon, and the celebrity-studded The Standard, High Line in New York City. This move provides Hyatt’s loyal customer base with a wider selection of unique and design-forward boutique hotels across the globe.
Exploring Standard International’s Diverse Brands
Beyond The Standard, Standard International boasts a collection of captivating hotel brands that cater to diverse tastes and preferences. Bunkhouse, a brand with a strong presence in North America, is known for its unconventional and adventurous approach to design, often transforming motels and utilizing unique elements like trailers and tents. The Peri Hotel, originating in Thailand, draws inspiration from literary classics, infusing its properties with a refreshing and whimsical ambiance. The forthcoming The StandardX and The Manner brands further demonstrate Standard International’s commitment to innovation and expanding its global reach.
The Standard, Bangkok Mahanakhon: A Design Masterpiece
The Standard, Bangkok Mahanakhon, stands as a testament to Standard International’s ability to create iconic and unforgettable hotel experiences. Designed by Spanish maestro Jaime Hayo, the hotel features a vibrant and eclectic aesthetic, utilizing bold color palettes and unexpected design elements throughout its interiors. The lobby’s centerpiece, “Heaven’s Gate,” the first piece in the “Box” series, sets the tone for the hotel’s playful and artistic ambiance. The 155 guest rooms and suites, starting at 40 square meters, embrace curves and irregular shapes, creating a sense of dynamic energy and whimsy. With six distinct restaurants and bars, the hotel offers a diverse culinary experience, from the authentic New York-style The Standard Grill to the visually stunning Ojo Bangkok, featuring a pink and metallic design.
The Standard: A Legacy of Defying Conventions
Founded in 1999, The Standard embodies a spirit of rebellion and individuality, embracing the motto “Anything but Standard.” The brand’s inverted red and white logo reflects this unconventional approach, echoing the rebellious spirit of fashion brands like Supreme. The first Standard hotel, located on Hollywood’s Sunset Boulevard, gained notoriety for its unique mid-century white wave facade and its association with Hollywood celebrities. The Standard, High Line in New York, designed by Ennead Architects, became an architectural landmark and a hub for social gatherings, hosting events, fashion shows, and celebrity appearances. The brand’s commitment to creating engaging and unexpected experiences has solidified its position as a trendsetter in the hospitality industry.
Expanding the Global Footprint
With The Standard hotels in Singapore and Melbourne set to open soon, and projects underway in Lisbon, Brussels, Vienna, Dublin, Dubai, Mexico, and Austin, Standard International’s global presence is rapidly expanding. The acquisition by Hyatt further accelerates this growth, providing access to a wider network and resources. The deal involves a $150 million base purchase price, with an additional $185 million contingent upon the successful integration of more properties into the Hyatt portfolio. This strategic move benefits both Hyatt and Standard International, offering guests an expanded range of unique and unforgettable hotel experiences worldwide.
Project Information:
Architect: Jaime Hayo
Area: Varies by project
Project Year: Varies by project
Project Location: Multiple Locations
Main Materials: Varies by project
Project Type: Boutique Hotels
Photographer: Varies by project
