Interior Design - Zapatería Brutalista Marble Showroom / Francisco Alonso / Spain

Zapatería Brutalista Marble Showroom / Francisco Alonso / Spain

The Zapatería Brutalista Marble Showroom in Spain: A Brutalism-Inspired Interior Design Masterpiece by Francisco Alonso

by 24designclub

The Zapatería Brutalista Marble Showroom in Madrid, Spain, is a testament to the power of marble in interior design, demonstrating brutalism-inspired aesthetics.

Project Background

Located in the northeastern part of Madrid’s historic center, the Zapatería Brutalista Marble Showroom stands as a testament to the vision of shoe collector Manuel Losada and the architectural prowess of Francisco Alonso. The double-height space, conceived as a showroom, draws inspiration from the works of architectural masters like Carlo Scarpa, Piero Portaluppi, and Adolf Loos. It’s a space that transcends mere functionality, aiming for an aesthetic experience that rivals the finest examples of brutalism interior design.

Design Concept and Objectives

The design concept behind the Zapatería Brutalista Marble Showroom revolves around creating an immersive sensory experience. By combining the visual language of natural caves with classical architecture, Alonso sought to transport visitors into a literary world akin to those depicted by Borges. The use of a variety of colored marble slabs for the facade immediately sets the tone, hinting at the unique interior that awaits. The design strives to be both avant-garde and classic, encapsulating the essence of brutalism-inspired aesthetics.

Layout and Spatial Planning

The showroom’s interior unfolds across two main levels. The ground floor houses several interconnected exhibition rooms and two restrooms. A prominent staircase, also constructed from various colored marble, connects to the lower level, where Manuel Losada’s collection storage room is located. The choice of materials, particularly the different types of marble, is carefully curated to ensure a harmonious balance of textures, colors, and dimensions. This meticulous approach contributes to the overall elegant and solemn ambiance of the space.

Exterior Design and Aesthetics

The showroom’s facade is a striking example of geometric brutalism interior design. Large slabs of Black Marquina marble from Calatorao, Red Bateig stone from Almería, and green onyx are arranged in a bold geometric pattern. This mosaic of natural stone creates a captivating interplay of colors and textures, showcasing the showroom’s unique character and instantly grabbing the attention of passersby.

Technical Details and Sustainability

The construction of the Zapatería Brutalista Marble Showroom involved innovative techniques. To achieve the desired scale and minimize the use of supporting components, the team relied on the natural forces of interaction and gravity between the marble slabs. This approach ensures the purity and integrity of the facade, emphasizing the beauty of the natural materials. The meticulous calculations during the design phase also simplified the installation process, allowing for frameless glass and mirror elements, perfectly realizing Francisco Alonso’s vision.

Social and Cultural Impact

The Zapatería Brutalista Marble Showroom has become a landmark in Madrid’s architectural landscape. Its unique design, featuring brutalism-inspired aesthetics and the innovative use of marble, has sparked conversations about the possibilities of materiality in interior design. The showroom serves as a source of inspiration for both design professionals and enthusiasts, highlighting the potential for creating spaces that are both visually stunning and culturally significant.

Project Information:
Project Type: Marble Showroom
Architect: Francisco Alonso
Project Year: 1989
Country: Spain
Photographer: Francisco Javier Sáinz de Oíza
Main Materials: Black Marquina marble from Calatorao, Red Bateig stone from Almería, and green onyx


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