Minimalist showroom design emphasizes craftsmanship and user experience in Retail Interior Design.
Contents
Background and Rebranding
The Zhuo Jiang Zao Wu showroom, formerly known as “Jiayi Hardware,” underwent a complete rebranding and redesign. The original brand lacked design appeal and recognition. The designers aimed to reshape the brand identity, from the VI system to the spatial design, ensuring accurate representation of the brand’s philosophy, which centers on meticulous craftsmanship and a minimalist aesthetic within the context of Retail Interior Design.
Design Philosophy and Objectives
The design philosophy emphasizes a return to the original artistic realm of craftsmanship, highlighting continuous improvement and creative interpretation. The showroom’s design has three core objectives: artistic pursuit through exploration and innovation, skilled execution in materials, mechanics, and structure, and a focus on user experience, prioritizing humanization and comfort in the Retail Interior Design space.
Layout and Spatial Planning
Rejecting the conventional, cluttered layout of traditional sales stores, the designers opted for a minimalist approach. Through structural deconstruction and reorganized elements, they created a space that efficiently caters to functional needs and user flow, embodying the essence of refined Retail Interior Design.
Aesthetics and Materiality
The showroom’s aesthetics reflect the brand’s philosophy of “Clumsy Craftsman Creation.” Minimalist design language, precise detailing, and carefully chosen materials contribute to a serene and sophisticated atmosphere. The design allows the craftsmanship of the displayed products to take center stage, underscoring the brand’s focus on quality and artistry in Retail Interior Design.
Project Information:
Project type: Showroom
Architect: Not mentioned
Project Year: Not mentioned
Country: China
Materials: Not mentioned
Photographer: Not mentioned
