Benjamin Moore’s new flagship store in Hangzhou, China, masterfully blends interior design and architectural innovation to create an immersive brand experience.
Contents
Organic Impression: A Serene Welcome
The Benjamin Moore flagship store in Hangzhou, China, designed by Zs Design, greets visitors with an impression of organic serenity. Le Corbusier’s association of white with “freshness and purity” is evident in the store’s pristine white surfaces, which serve as a backdrop for the vibrant colors of Benjamin Moore’s paint products. The store’s undulating forms and rounded edges evoke the fluidity and malleability of paint, creating a sense of dynamic movement. The design incorporates a “garden-like” atmosphere, inviting visitors to explore the space and discover its unique features. The use of white as a dominant color creates a sense of spaciousness and purity, highlighting the vibrancy of Benjamin Moore’s paint products and echoing Le Corbusier’s principles of architectural aesthetics. tags: interior design trends, architectural innovation, retail design
Only Green: A Symphony of Color
Inspired by the Mayan concept of “Ya’ax,” which encompasses both blue and green, Zs Design introduces a captivating gradient of green hues into the store’s design. This symphony of green represents vitality and growth, contrasting beautifully with the surrounding white surfaces. The gradient effect not only creates a visually striking element but also showcases the exceptional color rendering capabilities of Benjamin Moore’s paints. The design team drew inspiration from Mayan culture and color theory, demonstrating a deep understanding of how color can evoke specific emotions and create a harmonious atmosphere. tags: interior design trends, architectural innovation, retail design
Free Color: An Eastern Narrative
Zs Design incorporates a unique domed structure that frames shifting views as visitors navigate the space. This interactive element highlights the relationship between “seeing and being seen” and encourages a sense of discovery and exploration. The design team translated the Munsell ten-hue system into an Eastern perspective, creating a harmonious interplay of color and a smooth transition between hues. This approach reflects a sensitivity to cultural context and a desire to integrate Eastern aesthetics into the store’s design. The domed structure serves as a focal point, drawing the eye upward and creating a sense of grandeur within the space. tags: interior design trends, architectural innovation, retail design
Art Show: A Space for Inspiration
The sampling area within the store serves as a space for contemplation and inspiration. Color palettes and product displays are thoughtfully arranged against a backdrop of clean lines and a spiraling staircase. This intentional layout allows for a variety of functions, including art exhibitions, workshops, and interactive events. The space is designed to be flexible and adaptable, catering to the evolving needs of the Benjamin Moore brand. The integration of product displays with artistic elements creates a seamless and engaging experience for visitors. tags: interior design trends, architectural innovation, retail design
A Dynamic and Engaging Space
Zs Design’s holistic approach to the Benjamin Moore flagship store design seamlessly blends architecture and interior design to create a dynamic and engaging brand experience. The store’s unique features, such as the undulating forms, the gradient green wall, and the interactive domed structure, encourage exploration and discovery. The design team’s careful consideration of color, light, and spatial arrangement creates a harmonious and inspiring environment. The overall design reflects Benjamin Moore’s commitment to innovation and creativity, providing a unique and memorable experience for visitors. tags: interior design trends, architectural innovation, retail design
Project Information:
Project Type: Flagship Store
Architect: Zs Design
Design Team: Chen Jie, Shi Weida, Li Danyao, Zhou Zelu
Construction: Yifu Zhuzao
Area: 360㎡
Project Year: Not specified
Location: China
Photography: Zhang Jianing, Liang Zhenxing
Main Materials: Not specified
