Doooo Craft Beer Museum in Nanjing, China, designed by YaoDesign, offers a theatrical journey through craft beer culture, combining industrial aesthetics and spatial drama.
Contents
The Dramatic Entrance and Global Beer Collection
Upon entering the Doooo Craft Beer Museum, visitors are greeted by a theatrical curtain-like facade, setting the stage for an immersive experience. The museum boasts a vast collection of over 1,000 craft beers from around the world, showcasing the diversity and artistry of brewing. LED strip lights illuminate the space, highlighting the museum’s industrial aesthetic and creating a sense of excitement and discovery. The carefully curated selection of beers provides a unique opportunity for guests to interact with the global craft beer scene within a single, captivating space, enhancing the museum’s theatrical concept and appeal to beer enthusiasts. The combination of dramatic design elements and a vast beer collection makes Doooo Craft Beer Museum a truly unique destination for both beer lovers and design aficionados.
Industrial Aesthetics and Spatial Interaction
Venturing deeper into the museum, visitors encounter a blend of industrial aesthetics and spatial drama. The circularly extended walls create a narrow passage, drawing guests into the heart of the museum. The use of bare beer barrels as design elements adds to the industrial vibe, while the interplay of light and shadow creates a sense of mystery and intrigue. This design approach enhances the interactive attributes of the space, encouraging visitors to engage with the exhibits and explore the world of craft beer in a dynamic and engaging way. The fusion of industrial elements and spatial design reinforces the museum’s theatrical theme, providing a multi-sensory experience that elevates the appreciation of craft beer.
The Phantom’s Stage and Emotional Resonance
The museum’s main space evokes a sense of theatrical grandeur, reminiscent of a grand opera house. A high-rise stage creates an illusionary experience, while romantic elements fill every corner. Light and sound play a crucial role in shaping the atmosphere, creating a dynamic and immersive environment. As visitors explore this space, they become both audience members and participants in the unfolding drama of craft beer. The museum’s design skillfully manipulates light and shadow to create a sense of drama, simulating the ambiance of a traditional theatre and enhancing the emotional resonance of the craft beer experience.
The Masquerade and Spatial Memory
The museum’s upper level features a continuous flow of booths, creating a dynamic and engaging space. The use of abstract design elements and a carefully curated color palette further enhances the museum’s theatrical atmosphere. The second floor is designed to cater to the diverse needs of younger visitors, offering a vibrant and interactive space for exploration and socializing. The integration of a large turbine as both a functional element and a design feature adds a unique touch to the museum’s aesthetic. This combination of functionality and design contributes to the museum’s overall appeal, making it a memorable and engaging destination for visitors of all ages.
Curtain Falls and Self-Reinvention
As visitors reach the end of their journey through the Doooo Craft Beer Museum, they encounter a space that evokes a sense of reflection and reinvention. The use of cool colors and a pleated wall reminiscent of a closing curtain creates a sense of closure and contemplation. This space provides a moment of tranquility and allows visitors to process the sensory and emotional experiences they have encountered throughout the museum. The design’s ability to evoke a range of emotions, from excitement to contemplation, highlights the transformative power of craft beer and the theatrical experience it offers.
The Orangutan’s Roar and External Facade
The museum’s external facade is characterized by a striking combination of glass curtain walls and a bold, red orangutan sculpture. The glass curtain walls offer glimpses into the museum’s interior, revealing the domed shapes and architectural details within. The orangutan sculpture, a symbol of strength and vitality, adds a touch of whimsy and reinforces the museum’s dynamic character. This architectural interplay creates a visually engaging exterior that reflects the vibrant energy and theatrical spirit of the Doooo Craft Beer Museum.
Project Information:
Project Name: DOOOO Craft Beer Museum
Design Firm: YaoDesign
Location: Nanjing, China
Area: 1360㎡
Lead Designer: Zhu Shouyao
Collaborating Designers: Lu Wei, Xue Kai
Project Photography: Xu Yiw
Content Planning: Orangeshe Media
Design Time: March 2022
Completion Time: November 2022
Main Materials: Custom wood grain rammed earth board, imitation cement tile, black soft light tile, black bright tile, Portuguese grey marble, California black marble, custom soft film, brushed stainless steel
