Tangarart Jewelry Store in Brazil features a sophisticated design with green marble and black ebonized wood, emphasizing jewelry display.
Contents
Project Background and Concept
The Tangarart jewelry store, designed by Patrícia Martinez Arquitetura, embraces a sophisticated and timeless aesthetic inspired by Brazilian flora and culture. The aim of the design was to create a complete brand experience that conveys luxury and elegance to clientele, enhancing the perception of the jewelry display. The store design leverages a neutral color palette for furnishings and carpets, allowing the jewelry’s shapes and colors to take center stage within the space. This is particularly highlighted through the prominent use of green marble, which serves as the brand’s anchor color and provides a sense of sophistication. jewelry display design is a key aspect throughout the space.
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Spatial Planning and Functionality
The interior layout of the store is characterized by a prominent ‘ring’ crafted from ebonized wood, which acts as a central unifying element, connecting all accesses to the primary floor. This ring-like structure creates a seamless flow and organization throughout the space. Behind this central element, the design incorporates a meeting room, service area, and other supporting spaces. The spatial organization and layout provide a clear visual hierarchy and user journey within the store. The design is particularly focused on jewelry display, ensuring the products are highlighted in a manner that is both visually appealing and functional.
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tag:green marble and black ebonized wood interior design
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Materials and Aesthetics
The Tangarart jewelry store showcases a design language that captures the essence of Brazilian elegance. The dominant materials include burnt cement, Guatemala green granite, and black ebonized wood, establishing a connection to the country’s rich material palette. The use of these materials creates a visually arresting and robust environment. This aesthetic is complemented by the inclusion of furniture designed by renowned Brazilian designers such as Jader Almeida and Cris Bertolucci. These furniture pieces not only contribute to the design’s aesthetic appeal but also create a sense of place and identity, complementing the careful design of jewelry display cabinets.
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tag:green marble and black ebonized wood interior design
tag:tangarart jewelry store interior design
Jewelry Display and Lighting
The jewelry display is a paramount element of the store’s design. Transparent glass cabinets are utilized throughout the store, providing a clear and radiant showcase for the jewelry. These cabinets are designed to maximize the jewelry’s visual appeal by allowing light to interact with the gems and facets. Furthermore, the design features well-integrated lighting, including a golden tube that strategically illuminates the jewelry within the cabinetry. This creates a captivating visual experience, drawing the eye to the jewelry on display and highlighting the store’s commitment to jewelry display design. The store atmosphere evokes a sense of sophistication and modernity while respecting the inherent elegance of the jewelry itself.
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tag:green marble and black ebonized wood interior design
tag:tangarart jewelry store interior design
Conclusion: Achieving Brand Credibility
The Tangarart jewelry store stands as a testament to the power of sophisticated design in enhancing brand experience. The design team successfully integrated the principles of Brazilian culture and aesthetics within a timeless and elegant environment. The use of green marble, black ebonized wood, and strategic lighting creates a captivating atmosphere that enhances the brand’s credibility. Furthermore, the store’s interior design, focusing on jewelry display, provides a space where patrons can appreciate the beauty of the jewelry and understand the brand’s commitment to excellence. The success of this design is evidenced by the positive feedback from customers who have praised the store’s aesthetic and the brand’s overall experience, underscoring the importance of jewelry display design in achieving the project goals.
tag:jewelry display design in brazil
tag:green marble and black ebonized wood interior design
tag:tangarart jewelry store interior design
Project Information:
Project Type:Retail
Architect:Patrícia Martinez Arquitetura
Area:Not specified
Year:Not specified
Country:Brazil
Main Materials:Green marble, black ebonized wood, burnt cement
Photographer:Fran Parente
