Panshi Interior Design crafts a holistic furniture showroom experience, seamlessly blending product, space, and brand identity for Zundian · Mudajiang.
Contents
Project Background and Design Brief
Panshi Interior Design embarked on a transformative journey for Zundian · Mudajiang, a leading furniture brand with over 30 years of experience. The project, initiated by a collaborative discussion with the brand’s founder, Mr. Chen Hongzhong, aimed to create a new product system and a flagship showroom that reflected the brand’s commitment to quality, craftsmanship, and design. The design brief emphasized the importance of practicality, durability, aesthetics, and a showroom experience that allowed customers to fully interact with the products. This holistic approach aimed to create a complete ecosystem encompassing product development, showroom design, and brand strategy, all while prioritizing the use of high-quality materials and furniture showroom design principles.
Design Concept and Objectives
The core design concept revolved around integrating Zundian · Mudajiang’s products seamlessly within the showroom space. Recognizing the brand’s expertise in prefabricated materials, Panshi Interior Design conceived a built-in approach to product display. This strategy allowed for a cohesive and immersive experience, emphasizing the products’ inherent qualities and minimizing distractions. The furniture showroom design sought to showcase product features, enhance brand attributes, and convey a sense of understated elegance. The design objective was to facilitate a dialogue between the customer and the product, encouraging exploration and a deeper understanding of Zundian · Mudajiang’s offerings.
Spatial Planning and Layout
The 900-square-meter furniture showroom in Dongguan, China was designed to enhance the customer journey. The layout prioritized product interaction, featuring strategically placed displays that allowed visitors to experience the furniture in realistic settings. Minimalist aesthetics and artistic touches complemented the products without overpowering them. The design team carefully curated the spatial flow, guiding visitors through the showroom while fostering a sense of discovery and appreciation for Zundian · Mudajiang’s craftsmanship. This strategic furniture showroom design allowed for a seamless transition between product zones and created a captivating experience for customers.
Material Selection and Craftsmanship
In line with Zundian · Mudajiang’s dedication to quality, Mr. Chen and the design team embarked on a global sourcing journey to select premium materials. This pursuit of excellence led them to Indonesia and Italy, where they procured fine leather, rare wood, and luxurious stone to ensure longevity and resist the test of time. The furniture showroom design showcases these materials, highlighting their inherent beauty and reflecting the brand’s dedication to craftsmanship. This meticulous attention to detail elevates the overall showroom experience, emphasizing the premium nature of Zundian · Mudajiang’s products.
Collaboration and Innovation
The project represented a unique collaboration between Panshi Interior Design and Zundian · Mudajiang. The design team undertook extensive analysis and refinement of the brand’s existing product line, upgrading popular items and developing new offerings. This collaborative process resulted in a comprehensive partnership encompassing corporate strategy, brand refinement, product R&D, showroom design, implementation, and marketing. This holistic approach demonstrates a shared vision for innovation and a commitment to creating a cohesive brand experience within the furniture showroom design.
Project Information:
Project type: Furniture Showroom
Architect: Panshi Interior Design
Area: 900 sqm
Project Year: Not specified
Country: China
Main materials: Leather, wood, stone
Photographer: Lvfeng Photography—Chen Weizhong
